Month: February 2023

Britannia’s CMO Amit Doshi: Think like digital natives, don’t bifurcate consumers between ‘digital’ and ‘non-digital’

"The last couple of years have brought seismic shifts in the way we live, interact socially, buy, use and experience products, services, and brands. So companies are looking at marketers and agencies to be agile and nimble, and embrace data, content, and technologies to enhance consumer experience. To stay relevant, we all must think like digital natives as opposed to bifurcating ‘digital’ and ‘non-digital’ consumers. Today, everyone is a digital consumer." - Amit Doshi, CMO, Britannia

Amit Doshi, marketing chief of Britannia on leveraging technology to stay relevant, learning agility from D2C brands and why marketers need to stay endlessly curious.

ChatGPT, Microsoft vs Alphabet, Big Tech – what you really need to know about the battle for AI supremacy

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

In Simply Speaking this week, explore the deep implications of the likes of ChatGPT and the grand arc of AI.

Bookstrapping: The Creative Act: A Way of Being by Rick Rubin

Who is Rick Rubin again? He's a music producer. He knows a thing or two about productivity, given that he has delivered countless hits, from Adele and Jay-Z to Neil Young.

Hey, all you marketing minds! Do you know how to make blazing creativity a ‘given’ rather than a difficult task? Author Rick Rubin points out that its entirely in your hands! And his book has one of the most minimalistic covers you have seen in a long time! BookStrapping Rating: 3.5 stars

Cleartrip CEO Ayyappan R: No one expected this kind of resurgence in travel demand

On February 20, Storyboard18 reported that the former CEO of Cleartrip was expected to leave the firm. During his tenure, Ayyappan was also responsible for overseeing and driving the travel players' brand initiatives.

Ayyappan R, CEO, Cleartrip talks about revenge travel, key consumer trends and expectations in the travel industry, and what end users can look forward to this year.

Wunderman Thompson India bags the ŠKODA India account

Wunderman Thompson India has unparalleled experience in the automotive category. "We couldn’t be more excited to partner the brand at this exciting juncture to provide business solutions and drive growth for Skoda.” - Anurag Tandon, SVP & Managing Partner, Wunderman Thompson, Mumbai. (Image via Twitter @motoroids_india)

ŠKODA is a legacy brand that has won the hearts and loyalty of car lovers in India over the last 2 decades, offering luxury, accessibility and reliability. With Wunderman Thompson’s experience in auto category and enthusiasm to build distinctive narratives, they are hopeful that journey will be successful.”

Apple CEO Tim Cook bullish on India, says it is a “major focus” market

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

Apple is putting a significant amount of energy to grow its business in India, says CEO Tim Cook

D2C brands and influencer non- disclosures push personal care to Top 3 violative sectors: ASCI Report

While personal care has always been among the top ten violating categories, in the past two years, it has risen to the top three on account of high volumes of ads violating ASCI’s guidelines. The launch of influencer guidelines in May 2021 along with ASCI’s proactive monitoring using AI-based tools has added to the increased number of ads under scrutiny. (Representative image via Unsplash)

According to the report, there is a 272 percent rise in monthly average of ads scrutinized by ASCI for the personal care sector; 84 percent violations from DTC brands and 68 percent by influencers.

Wavemaker India hires George Kovoor as chief creative officer

George Kovoor is an accomplished creative leader with three decades of experience in digital, social, tech, and mainline advertising. Over the years he has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others.

Kovoor joins Wavemaker after his eight-year-long stint with Ogilvy where he was digital lead – Mumbai and South operations.

Valentine’s Day: Cadbury 5 Star launches an app that tracks ‘mush’ zones

As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing in peace.

The colour-coded map allows users from across the country to see where V-day celebrations are likely to be in full swing and identify quiet areas where they can do nothing in peace, far away from all the chaos.