February 2023 – Page 9

Meta to integrate generative AI features on Instagram and Facebook

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

By Vikas SN Facebook parent Meta plans to integrate “generative artificial intelligence (AI)” technologies across all its products, a top executive said, joining the latest AI frenzy that has gripped technology giants and upstarts like never before. Generative AI refers to technology that can generate text, images, sounds and other media formats in response to… Continue reading Meta to integrate generative AI features on Instagram and Facebook

Super Bowl 2023 ads: Indian adlanders pick hits and misses

From an advertising point of view, Indian adlanders think most brands during Super Bowl LVII kept their scripts formulaic with a combination of A-list celebrities, light humour, nostalgia, and music. (Stills from ads)

Ads from Doritos, Bud Light, Tubi, Uber Eats, among others make the cut.

An honest review of Super Bowl 2023 ads

Jigar Fernandes, founder and creative head, tiqui-taka, a Mumbai-based ad agency feels that most ads turned out to be manufacture-speak messages. Find out why. (Representative image by Markus Winkler via Unsplash)

During Super Bowl 2023 viewers saw several star-studded commercials and spots with humour in different volumes. However, our reviewer thinks, most ads during the big game turned out to be manufacture-speak messages. Here’s why.

Ad spends to grow at 15.5 percent: GroupM India

The launch and expansion of 5G services beyond top metros, combined with affordable smartphones, is also expected to drive ad spend growth. (Representational Image: Anthony Rosset via Unsplash)

India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.

Valentine’s Day: Swiggy, Cadbury 5 Star, Parvathy Hospital, Britannia add love quotient to their ad scripts

Stills from the some of the best Valentine's Day campaigns from brands this week.

This Valentine’s Day there is an ad for everyone. Watch Storyboard18’s curated ad playlist for some laughs and smiles.

nCore Games makes $1 million investment in Newgen Gaming to enter into esports

Gaming grew from Rs181 billion in 2022 and is expected to touch Rs269 billion by end of 2024. (Representative Image: JESHOOTS.COM via Unsplash)

The funds will be used to accelerate the growth of the company’s offerings and to expand its team and operations across South Asia and MENA regions.

Why are content creators becoming entrepreneurs?

Influencers have come to realise the power they hold over their audience and have begun to cleverly capitalise on it. Of course, brand endorsements work well in their favour, and pay well too. But, how do you take this to the next level? What if influencers started their own brands?

Popular influencers like Dolly Singh, Heli Ved, Mumbiker Nikhil and Tech Burner have started their own brands. This, when content creation is seen as a dependable career today. So, why then are they venturing into entrepreneurship? Is it the logical next step after content creation? Storyboard18 finds out.

Valentine’s Day: Indians want to explore dating in the Metaverse

In India, where arranged marriages are common and traditional gender roles often limit dating opportunities, the Metaverse offers a new way for people to meet and potentially find a romantic partner. There are specialized virtual dating platforms, where users can set up profiles, chat with each other, and potentially even go on virtual dates. These virtual dating platforms can be especially appealing to people who are shy or have difficulty meeting new people in person. (Representative image by Dave Lastovskiy via Unsplash)

In a virtual world, users can create avatars to represent themselves and interact with others in a variety of environments, including virtual bars, clubs, and other social spaces. This has opened up new opportunities for people to connect with others and potentially start a romantic relationship.

YouTubers KSI, Logan Paul’s brand, Prime becomes the first influencer-run biz to advertise during Super Bowl

After becoming the Official Sports Drink for Arsenal Football Club and the UFC, Prime Hydration by KSI and Logan Paul, launches an advertisement during the Super Bowl. (Image via Twitter - @LoganPaul)

Prime Hydration an energy drink brand by the duo was launched in 2022 and is the most popular sports drink brand in the world today, beating even Gatorade.

Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot

According to Statista, during the 2019 Super Bowl, consumers spent 641,000 hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. (Stills from ads)

How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.