Month: February 2023

From Oscars to Emily In Paris: Vahdam’s global CMO Sneha Beriwal on why the brand is brewing collaborative strategies

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

According to homegrown wellness brand Vahdam’s global chief marketing officer, brand collaborations are a great customer acquisition mechanism and open up new avenues for innovation.

Elon Musk finally announces new Twitter CEO

Elon Musks dog, the famous crypto Shiba Inu, Floki is Twitter's new chief executive. Musk tweeted hilarious images of his dog posing as the new head honcho along with supplementing props. (Image source via Twitter - @elonmusk and @mashable)

Elon Musk took to Twitter to post pictures of his dog Floki, jokingly announcing him as the new chief executive of the company.

Crypto ads and sponsorships banned during Women’s IPL 2023

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.

Former Google exec Arun Rajappa joins Riot Games as country manager – India, SA

Arun has been a passionate champion of India and Emerging Markets at Google and Microsoft. He continues to be inspired by the energy and youthfulness of the region, and the opportunity for technology to serve people in the region and help them unlock their potential. Arun has been playing video games since the inception of Gaming Era – from Donkey Kong Jr and Prince of Persia, Doom and Duke Nukem 3d, FIFA and Forza, Indie games like Stray and Descenders, to his current favorite – VALORANT!

Arun Rajappa, in his new role will look after business development, lead hyper local activities and develop immersive player experiences for Riots vast pool of players.

OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report

Retail media in India is expected to double by 2027. In India, the rise of ad spends on digital retail media will depend on how the retail media networks are able to demonstrate the value by complementing search efforts and not competing with them. (Representative Image: Artem Beliaikin via Unsplash)

As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.

BMW Motorrad India picks up Sociowash for its creative and digital duties

Sociowash will offer 360-degree digital and creative solutions in an effort to maximize the luxury motorcycle brand's visibility, outreach and interaction with its expanding consumer base. (Representative Image: chill_ink studio via Unsplash)

The mandate for Sociowash includes creating and implementing brand campaigns, influencer marketing strategies, designing collaterals for dealership showrooms, and overseeing online reputation management, among other things.

Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.

When founders become popular, they can serve as role models for aspiring entrepreneurs: Shark Tank judge Amit Jain

Amit Jain, chief executive officer and co-founder, CarDekho, says, "But I must add that most entrepreneurs also fail, but the reality is that what they learn in pursuing entrepreneurship, they can never learn it on the job. You're making so many decisions on an everyday basis and multitasking, and this is a life experience. You're practically the master of your own destiny."

Amit Jain, chief executive officer and co-founder, CarDekho, talks about his debut at Shark Tank Season 2, the importance of women and small-town entrepreneurs, and why businesses need to stay lean to succeed.