March 2023 – Page 2 – storyboard18

State elections will boost news channels revenues this year: Madison Media’s Amol Dighe

"One big shift will be how sports reaches out to more consumers through digital. With media companies offering attractive schemes for consumers to watch sport on digital platforms, it will certainly lead to more consumption." - Amol Dighe, CEO, Investments and Business Development, Madison Media

Amol Dighe, CEO, Investments and Business Development, Madison Media, talks about adex growth, big shifts in media landscape and why broadcasters are looking at integrated ad deals.

Dentsu appoints Ashish Khanna as Global CEO, Dentsu Global Services

Ashish Khanna will be responsible for operationalising a globally networked talent capability that enables clients to access high-quality, consistent, cost-competitive services, combining the right expertise with the right technology from the right locations. (Image source: LinkedIn)

Ashish Khanna comes with 25 years of experience, where he oversaw delivery and transformative programs for Fortune 500 companies and managed large global teams.

Herbalife becomes the official partner of BCCI for Tata IPL 2023

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Herbalife sponsors more than 150 world-class athletes, teams, and events around the globe, which include sporting legends like Virat Kohli, Mary Kom, Manika Batra, Lakshya Sen, and recently signed Smriti Mandhana and Palak Kohli.

Hair gummies, protein powders get influencer push as brands eye India’s nutraceutical market

Clearly, the beauty and wellness category is thriving, with new brands entering the India market. Intense competition and the need to grab consumer attention could also lead to companies making tall claims. (Representative image by Aron L via Unsplash)

While such brands have swamped the market, there have been many complaints about misleading promotions by influencers as well.

Haier India appoints Priyanka Sethi as Head of Marketing

In the past, Priyanka Sethi has held several leadership positions with Panasonic, Discovery and NEC Corporation India. She has conceptualised, led, and worked on numerous award-winning campaigns across the board. (Image source: LinkedIn)

In her new role, Priyanka Sethi will develop, implement marketing strategies and will look into strengthening the brand’s positioning and enhancing its customer engagement.

Small-towners, women drive digital viewership: BCG-Meta Report

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

The report states that 80 percent of content-related research occurs online before content viewing with digital discovery and engagement playing significant role for both linear TV (LTV) and OTT.

Swiggy Uncle to Vodafone ZooZoos – Best IPL ads of all time

As of 2023, the IPL is now a decacorn, valued at a whopping $10.9 billion. Tata has acquired title sponsorship for Rs.577 crore and the broadcasting rights for digital have been awarded to Viacom18 for Rs. 8736 crore for the year as a part of a five year deal for Rs. 23758 crore. The television rights have been retained by Disney Star for Rs. 23575 crore.

The Indian Premier League (IPL) is the biggest sporting event in the country. As a result, the IPL franchise is a brand favourite. Some of the best ads by brands are seen during the IPL season. Let’s take a look at some of the best IPL ad campaigns of all time.

Pepsi unveils new logo, global rollout expected by 2024

In addition to the new logo, there is also an updated colour palette that introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi colour scheme, the company says.

The new Pepsi logo and visual identity will debut this fall (between September and December 2023) in North America, followed by a global rollout in 2024.

Diageo names Debra Crew CEO, making her the company’s first female CEO

With Debra Crew’s appointment as CEO, women will make up more than 50 percent of Diageo’s executive committee from 1 July. During the past decade, Diageo’s total shareholder returns have strongly outperformed the FTSE100, and the company has continued its progressive policy to increase dividends every year. (Image source: Diageo)

Debra Crew, who is currently the chief operating officer, was appointed in 2022. Prior to that, she was the president, Diageo North America and global supply