March 2023 – Page 3 – storyboard18

L&K Saatchi & Saatchi appoints Pallavi Nayak as EVP – Strategy

Pallavi Nayak has worked with some of the top agencies across India and South Asia. This includes Happy Creative Services, DY Works, Ogilvy, Contract Advertising and Lowe Lintas.

Pallavi Nayak, who is armed with an experience of over two decades in advertising and marketing, was previously associated with DY Works as senior vice president – business design.

Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton

Massimo Renon, CEO, Benetton Group

Addressing Benetton’s second-largest global market, CEO Massimo Renon tells Delshad Irani about the company’s plans to make brand Benetton cool again.

Indian Women’s Cricket team captain Harmanpreet Kaur on increased viewership and brand interest in women’s cricket

Indian Women's Cricket Team Captain, Harmanpreet Kaur

Harmanpreet Kaur, a cricketer, talks about the future of women’s cricket, the biggest change, increased viewership, and more.

Colorbar Cosmetics awards social media and creative mandate to Sociowash

Sociowash will also be looking after Colorbar Cosmetics media planning and buying strategies, in addition to developing creative posts and digital videos. (Representative Image: Mike Newbry via Unsplash)

Sociowash’s mandate will be to look after end-to-end social media services to help the brand create higher recall value and perception.

Marketing Mocktail: Brand as rubber band- brand extensions explained!

When Toyota decided to enter the luxury car segment to compete with Mercedes, BMW, and Audi, they did not extend the Toyota brand, but went with a new brand instead-Lexus. The reason was clear. Toyota is a mid-market brand built around quality, reliability, and price value. It would have been too much of a stretch to move the brand into the luxury and high-performance territory. In fact, Toyota and Lexus are completely delinked and operate as separate businesses. (Representative Image: Kenny Eliason via Unsplash)

Before marketers get into stretching brands, they must ask and find answers to three fundamental questions.

Dentsu X appoints Ritika Goswami as VP – Strategy

Ritika Goswami started her career at Bennett Coleman and Co. Ltd. (Times Group) as assistant manager. From there, she moved to IMRB International, a market research, survey and business consultancy firm as senior research manager. (Representative Image: CoWomen via Unsplash)

Ritika Goswami, who comes with 18 years of experience, previously worked at NielsenIQ as associate director.

DDB Mudra appoints Saad Khan as president and managing partner – growth & strategy

With more than two decades of experience under his belt, Saad Khan has worked with brands such as Coca-Cola, Amul, Reckitt Benckiser, Tata Motors, ITC Foods, Volvo Cars, Honda, and Nerolac among others. His strategic expertise specifically in building the Tata Motors' brand has played a significant role in its success within the EV category. (Image source: LinkedIn)

In this new role, Saad Khan will lead business and build on strategic capabilities for the West region of the Group.

Google announces launch of Ads Transparency Center

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s Ads Transparency Center, which is a searchable hub of all ads from verified advertisers, has been launched globally to provide users with more control over their online experiences

Durex launches Birds and Bees Talk Programme in Gujarat, Delhi

Durex has partnered with ASSOCHAM Foundation For Corporate Social Responsibility (AFCSR) to provide children with a curriculum on growing up focused on life skills education in the two states.