March 2023 – Page 4 – storyboard18

Mastercard’s Manasi Narasimhan on how the payments major is leveraging sports sponsorships in India

Manasi Narasimhan, VP and head, marketing and communications, Mastercard

Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard, speaks to Storyboard18 about the company’s accelerated sports marketing strategy.

Mast & Meh: Microsoft, Dream11, Limca, Lay’s, Lumikai, Kotak Life

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Ajit Gurnani appointed as chief business development officer, Publicis Groupe, South Asia

Ajit Gurnani has been with Groupe for nearly 8 years now across various roles in Zenith and Publicis Media. Apart from the agency and media experience he gained through leadership roles in leading media networks, he also brings a wide spectrum of client-side experience from his stint at Marico and others.

Gurnani takes on this role in addition to his current role as chief growth officer, Publicis Media Services, India wherein he works closely with Tanmay Mohanty, CEO, of Publicis Media Services India.

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.

Dinosaur in the room: New-gen ad leaders say ad clubs caught in a time warp, demand credibility, agility and relevance

Executives highlight that the biggest challenge is relevance because many young professionals don’t even know about various ad bodies. They also say there is a greater need for mentorship and guiding young talent through regular workshops and knowledge sessions which associations can actively look at organising. (Representatuve Image: Arseny Togulev via Unsplash)

Younger CXOs believe that the ad industry associations and bodies need to shift their focus on what matters to young professionals and work on addressing various challenges that modern agency businesses are facing.

Biz Moves: Mindshare’s mega win; Social Panga and Verve Media also bag new business

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Who moved up, in and out at Paytm, Meta, Mars, Mullen Lintas, IBM, Infectious, 82.5 and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Sumit Mathur, Nikhil Gandhi, Kalpesh R Parmar, Ram Jayaraman)

Executive moves in the world of brands and agencies.

Kellogg India’s Sumit Mathur joins Paytm as CMO

Previously, Sumit Mathur was the CMO at Kellogg India and led the overall category strategy/vision and business P&L as part of the South Asia Leadership team for five and a half years. (Image source: LinkedIn)

From FMCG to fintech, Paytm’s new CMO Sumit Mathur started his career at Unilever as an area sales manager.

Bookstrapping: The Story of Art Without Men by Katy Hessel

As per the book, the horror of horrors appears in the introduction itself- in the 19th century, art dealers used to erase women’s signatures from paintings and replace it with more well-known male names. Because women’s smaller less creative brains were supposed to be less capable of professional art. (Image source: Amazon)

The book lists details on various forms of art, highlights on the Italian city of Bologna, traces ‘Western Art History’ and mentions global names in western art. Rating: 4 Stars.

Mullen Lintas appoints Ram Jayaraman as CCO

As per LinkedIn, at Meta, Ram Jayaraman conceptualised platform-first ideas across Facebook, WhatsApp, Instagram and Messenger for India’s biggest clients and also co-created campaigns with the best creative agencies. (Image source: LinkedIn)

Ram Jayaraman is armed with an experience of 22 years and has been a part of agencies like JWT India and Grey Group where he worked on brands like Rin India (Unilever), Smirnoff, Amit Enterprises, Fortis Hospitals followed by many more.