April 2023 – Page 3 – storyboard18

How BJP and Congress are unlocking the power of digital campaigns in Karnataka

Creating engaging and informative content has become increasingly important for political parties to reach their target audience.

Political parties in Karnataka are spending heavily on digital campaigns and using precision targeting techniques to reach a wider audience.

Mumbai’s Apple Store: A look at the store from a retail design lens

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

Through its new in-store experience, Apple plans to deepen its routes in India’s budding retail industry thus paving a path for other brands to revolutionise their retail experiences.

How TCS is empowering artisans with creative technology

For decades, customers have travelled near and far to the small villages and towns, where they could buy directly from the artisans, whose skills have been passed down from generation to generation. But today, customers can buy less expensive, machine-made sarees from nearby stores or even right in their homes from online sites and marketplaces. (Representative image by Akhil Pawar via Unsplash)

TCS has created Bridgital Loom, a solution that blends state-of-the-art technology and creativity. The aim is to revitalize India’s handloom industry by flipping its current design-weave-sell model where weavers weave sarees before any orders are placed.

Congress takes the lead with highest ad volumes on TV and print from Jan-March: TAM

Bharatiya Janata Party took the third position with a 15 percent ad volume share. (Representative image by Randy Fath via Unsplash)

Ad insertions of the political parties grew by 46 percent and 44 percent on TV in Feb’23 and Mar’23 as compared to same period last year

Never prioritized an ad over practice: Sachin Tendulkar on the man who made him a brand

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

Sachin Tendulkar, India’s greatest batsman shares how his close friend Mark Mascarenhas always ensured that the cricket legend could prioritize his career over marketing obligations.

Nykaa appoints senior leaders across marketing, tech, business and legal

The Indian government aspires for the country's space sector to account for 9 percent of the global industry by 2030.

In the marketing and customer growth segment, the company has hired Sudhansh Kumar, who will lead performance marketing while Priya Bellubbi would lead customer lifecycle management. Suchita Salwan, co-founder and CEO, LBB (acquired by Nykaa) will lead the content division.

4-year-old docu on junk food and disparities between India and global markets gets attention online

The documentary deep dives into the fast-food industry chain speaking to chefs, store managers and the end consumers to understand how the industry works. (Representative image by Sofia Cangiano via Unsplash)

‘Global Junk Food’ is an hour-long video first released in 2018 focussing on how fast-food chains are operating across various parts of the world. The video is being shared again on social platforms.

Nestlé India records highest growth in a quarter in the last decade; total sales Rs 4,808 cr in Q1 2023

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

Nestle India clocked double digit growth across all product groups in the last four quarters.

The power of collaboration: How including media planning in briefs can improve RoI

Talented stated that the handbook is the result of months of research, thoughtful debate, and serious introspection among 30 plus members of Talented's founding team. (Representative image via Unsplash)

Without proper alignment between the creative campaign and media plan, the chances of failure are high. Traditionally, media planning and buying were relatively straightforward, but with the increase in segmented media, it is no longer the case.

Sidharth Rao shied away from the spotlight, even when he truly deserved to bask in it: Rubeena Singh on Rao

Sidharth Rao is remembered for his less than conventional, instinctive style of leadership, and meticulous note-taking.

Rubeena Singh, Country Manager India & MENA, AnyMind Group, takes a trip down memory lane and remembers her former colleague and close friend Sidharth Rao for his humility, unconventional ideas and generous heart. Rao passed away due to a cardiac arrest last week.