April 2023 – Page 4 – storyboard18

Marketing Mocktail: Brand as a person – brand anatomy explained

People relate to brands in the same way they relate to other people, in terms of their connections and relationships with brands. (Representative Image: Karla Hernandez via Unsplash)

The ‘Human Analogy Canvas’ articulates the key components of a brand’s anatomy in relation to a human being to make it simple, succinct and cohesive.

Beware of finfluencers: FM Nirmala Sitharaman warns about finfluencers and Ponzi schemes, urges consumers to be wary

In the letter, Chandra alleged that hasty steps are being taken in the merger process and the SEBI investigations do not bother him as much as the timing of the new notice. (Image via Twitter)

FM Nirmala Sitharaman on Sunday, spoke about Ponzi schemes and influencers and how consumers should be wary of both.

How cricket can be India’s esports export to the world

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

By creating high-quality cricket-based video games and competitive gaming leagues, India can leverage its expertise in traditional cricket to create a strong homegrown competitive esports title that can rival the best in the world.

Celebrity endorsements and IPL: Influencers do not have the credibility that celebrities do

Celebrities from the worlds of cinema and cricket can command endorsement fees ranging from Rs1 crore to Rs10 crore, according to industry sources. Virat Kohli reportedly charges around Rs5-6 crore per day, and his fees can go up even further when he appears alongside his celebrity partner, Anushka Sharma, in ads for brands like Hero MotoCorp, toothsi, and Puma. (Image source: Twitter handles: @TeamVirat, @deepikapadukone, @DhoniGallery, @AnushkaSharma)

As IPL season heats up, brands are turning to celebrities like Virat Kohli, Hardik Pandya, Aamir Khan for endorsements. But the question remains. Is it worth it?

Havas Media Group India elevates Uday Mohan and R. Venkatasubramanian as managing directors

With over 20 years of experience in the media industry, Uday Mohan has been a key contributor to the success of Havas Media India. On the other hand, R. Venkatasubramanian has been with Havas Media India for over a decade, combining his two stints with the agency. (From left to right: Uday Mohan and R. Venkatasubramanian)

In their respective roles, Uday Mohan and R. Venkatasubramanian will be responsible for overseeing the overall operations and growth of Havas Media India, followed by focusing on the growth of Havas Play in India in addition to driving the agency’s media investments and partnerships.

CXO Moves: Executive appointments and elevations at Kellogg, Unilever, Marico, Nestle, FCB India and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Vinay Subramanyam, Tejas Chaudhari, Antara Kundu and Nitesh Bhasin)

Executive moves in the world of brands and agencies.

Biz Moves: Almond Branding, Crayons Advertising and Sociapa

Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a design agency, to revamp its branding and packaging. (Representative Image: Jeffrey F Lin via Unsplash)

Keep up with all the key business wins and the account movements.

Sidharth Rao lived life King size, from the beginning to the end: Ashish Bhasin

"Sidharth Rao with Ashish Bhasin, their friends and colleagues in happier times

Ashish Bhasin, co-founder and chairman, RD&X Network and former CEO APAC and chairman, Dentsu India shares a heartfelt message about his friend and colleague Sidharth Rao.

Sidharth Rao: A digital maven who made creative entrepreneurship cool in India

Sidharth Rao is remembered for his less than conventional, instinctive style of leadership, and meticulous note-taking.

Sidharth Rao, who co-founded one of India’s first and finest digital agencies Webchutney, passed away on Friday evening leaving behind an institution which celebrates and promotes creative entrepreneurship.

Sidharth Rao wasn’t one for the high society party circuit and never lost his connection with real India: Shubhranshu Singh on Rao

Sidharth Rao founded digital agency Webchutney 23 years ago when taking a bet on the internet was being done by very few. He built the agency from the ground up and it was acquired by Dentsu in 2013.

Shubhranshu Singh, vice president – marketing – domestic & IB · Tata Motors, pens a tribute to Sidharth Rao whose sudden passing due to cardiac arrest has left the industry in shock.