May 2023 – Page 10 – storyboard18

Dentsu appoints Prerna Mehrotra as chief client officer

Prerna Mehrotra will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media, and customer experience management (CXM).

Prerna Mehrotra has over two decades of experience, holding senior client-facing and management roles across APAC.

IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu

Video views for IPL on JioCinema in the first weekend alone have eclipsed entire IPL season views on Disney+ Hotstar and ICC World Cup 2022, says Sangam Nayal.

Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.

Marketing Mocktail: Sight to Insight – consumer insights explained

An insight is like “When you open the fridge, and the light comes on." (Representative Image: Annie Spratt via Unsplash)

If brand marketing is the business of ideas, then consumer insights are the illuminating force behind them. Unfortunately, marketers use the word ‘insight’ loosely. Everything from data to research findings to general observations are termed as insights.

Sachin Tendulkar files FIR against misleading advertisement

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

A website named sachinhealth.in was promoting products by using Tendulkar’s image thus leading to his name and images being used illegally.

HomeLane chooses 22Feet Tribal Worldwide for its digital and production mandate

A recent Modor Intelligence Forecast report pegged the market for home interiors and renovation in India to be between USD 20 - 30 billion. (Representational image by ian dooley via Unsplash)

The interior design industry is largely unorganised and comprises mainly of small, mid-sized players. HomeLane’s goal is to stand out in a cluttered residential interiors market.

Simply Speaking: Velvet rope – the tightrope between longing and belonging

To make bonds, connections and emotive associations is the nature of social man but all the while he craves the halo of singularity. Indeed, we are unified in our hunger for exclusivity. (Image: Andrik Langfield via Unsplash)

Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.

Gurvinder Sahni joins Persistent as chief marketing officer

Gurvinder Sahni spent 20 years at Wipro and has held various leadership roles.

Gurvinder Sahni, whose previous role was at Wipro, will lead and set the strategic team for the company’s global marketing team.

Mother’s Day ads – An ode to mothers

Stills from Mother's Day ads from brands.

Here’s a list of some of the most interesting, lovable and heartwarming ads by brands, exclusively created for Mother’s Day.

Goafest 2023: Is AI friend or foe? Microsoft’s Amrita Thapar and Agnello Dias dispel myths

Amrita Thapar, chief marketing officer of Microsoft India and advertising expert and veteran Agnello Dias, shared their views on what is arguably the hottest trend and most talked about technology this year. So far, at least. (From left to right: Amrita Thapar, Anuradha SenGupta and Agnello Dias)

Artificial Intelligence takes centre stage during a discussion at the curtain raiser of Goafest 2023. Here are the key takeaways.

CXO Moves: Puma, Nivea, Famous Innovations, Viacom18, see entries and exits

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Karthik Balagopalan, Abhishek Ganguly, Anuja Trivedi and Sunil Gadgil)

Executive moves in the world of brands and agencies.