Month: May 2023

IPL on digital ensures laser sharp targeting for brands, says DDB Mudra’s Chirag Bhatia

DDB Mudra Group's Chirag Bhatia says, "The IPL product offering overall has evolved over the years with the slicing and dicing that is possible on digital for both viewers and advertisers. For viewers, things like commentaries in 13 languages and various camera angle options are amazing. For advertisers the option of being able to choose from various cohorts ensures a better bang for their buck."

Chirag Bhatia, senior VP – Digital, DDB Mudra Group talks about advertisers seeing good ROI and reduced ad spend waste in IPL 2023 on JioCinema.

Meta India’s head of partnerships, Manish Chopra resigns

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

The growing number of departures raises questions about the ongoing changes and strategic direction within Meta’s operations in India.

Indian Ocean on making and releasing music in the streaming era, reels, creators and more

Rahul Ram says, "we are very modest about what our art does. We don’t believe we can change people or their ways. It's just as creative people and artists and being lucky to be doing what we are, we just reflect on the times we live in, and hopefully people resonate with it."

Popular Indian folk fusion band Indian Ocean is adapting to new platforms and exploring new ways to distribute and market music, from collaborations with creators and animated music videos to making reels.

#ShareTheSpotlight: When women support women, incredible things happen, Dipali Goenka, Welspun

As a woman in the industry, Dipali Goenka faced her fair share of challenges; one of her achievements is that she has been able to make the journey a little easier for other women - not just in the textile industry, but also in other spaces.

Dipali Goenka, CEO & MD, Welspun India talks about equal opportunities for women and shares the spotlight with a bunch of incredibly driven women who are helping Welspun reach greater heights.

#ShareTheSpotlight: Balancing family life, work, play – how AnyMind’s Rubeena Singh does it all

My biggest achievement is being able to bring up my 10- year-old daughter with the right set of values, discipline and affection amidst my busy schedule,” Rubeena Singh, AnyMind Group

Rubeena Singh, country manager India & MENA, AnyMindGroup shares the spotlight with her former colleague Shanti Rao for inspiring Singh to prioritize both family and work.

Goafest 2023: ABBY One Show Awards releases Creative ABBY shortlists

Among the Advertising agencies whose work has been shortlisted in alphabetical order are BBH, Cheil Worldwide, Cog Culture, Crayons, Creativeland Asia, Enormous, FCB India, Grey Group, Havas Worldwide, Law and Kenneth Saatchi, Leo Burnett, Manja Brand Works, McCann Worldgroup, MullenLowe Lintas, Publicis Health, Scarecrow M&C Saatchi, Sideways, TBWA, Tribes, VMLY&R Wunderman Thompson. (Representative Image: Philippe Oursel via Unsplash)

181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first two rounds.

Star Sports lands in boycott controversy over comedian Munawar Faruqui’s presence in IPL

Munawar Faruqui and others were arrested for the alleged offences punishable under various sections of the Indian Penal Code, including section 295-A which deals with deliberate and malicious acts intended to outrage religious feelings of any class.

Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.

Goafest 2023: AAAI vows to make Goafest, Abby’s relevant for younger adlanders

Ajay Kakar feels that over the years Abbys has also become a testing ground for international award success because entries that win Abby tend to do well globally as well. (Representative Image: Calvin Craig via Unsplash)

AAAI is looking to engage the new gen and younger advertising executives by hosting discussions on the future of creativity.