Month: May 2023

Batman and Harry Potter – Fossil collections highlight Fossil’s creative innovation as a global brand

Johnson Verghese shared that technology and innovation will continue to be one of the central pillars of Fossil's marketing approach, and Fossil is also focusing on including new styles based on youth trends and preferences for the younger audience.

Fossil actively curates products that match the various modern trends and styles popular among consumers. This combination of variety and creative design has helped Fossil become one of the leading brands in the fashion watches and accessories segment of the Indian market.

Poker Sports League set for big leap in season 5 with enhanced business model, JioCinema partnership

The Supreme Court recently stayed the Karnataka High Court's judgment that had quashed the GST department's show-cause notice to Gameskraft in May 2023. (Representative image by Michał Parzuchowski via Unsplash)

The shift to a land-based venue and a larger prize pool are the other major developments in the poker league’s new season.

Goafest 2023: Importance of brand love, purpose and consumer insights

Maximum number of people who are talking about brands, the average is five. Eighteen percent of people have said that there is no brand they love. (From left to right: Rohit Kapoor, Hemant Malik, Prabha Narasimhan and Anuradha SenGupta)

Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.

Goafest 2023: Unleashing the future of creativity with technology and human talent

AI has revolutionized the advertising and marketing industry, simplifying tasks such as crafting catchy taglines, creating content, and leveraging data-driven marketing. Creativity is evolving to break through the noise and clutter, requiring the inclusion of technology, product innovation, and social media trends.

AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends​

7 in 10 brands cannot remember the last time a brand did anything that excited them: Wunderman Thompson

Digital media comprised 51 percent of total ad spends, up from 31 percent pre-pandemic, and contributed the highest share of advertising in India. (Representative Image: Alexander Shatov via Unsplash)

Wunderman Thompson’s latest research ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world.

Ashish Bhasin launches The Bhasin Consulting Group

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

In the initial phase the Consulting and Mentorship will be targeted towards select growth oriented young companies operating in the Advertising, Marketing Services, Digital and Media space, across geographies.

Snap’s Ajit Mohan: Now that we have the scale, it is time to build a business around it

In his first television interview since switching to Snap from Meta, parent of FaceBook, four months ago, Ajit Mohan, president of APAC at Snap, shared the company’s aggressive growth plan and vision for India.

As Snap Inc., the parent of visual messaging app Snaptchat, hit a milestone of 200 million monthly users in India, Ajit Mohan, president of the company’s Asia-Pacific unit, shared its vision for India, focus on monetisation and building ad revenue, plans for aggressive hiring across roles including a new leader for India.