Month: May 2023

Cheil India hires Amit Nandwani as national creative director

Amit Nandwani also wears the hat of a director, having directed over 20 TV commercials for popular brands like Amazon, Ola, Car Dekho, and ACKO Insurance.

Amit Nandwani, who has an experience of over two decades, joins from Leo Burnett Delhi, and at Cheil India, he will lead the agency’s creative output on the new businesses.

BARC appoints Dolly Jha as chief of product and research

Dolly Jha comes with a rich experience across consumer research, audience measurement, media analytics, ROI measurement and innovation research.

Prior to joining BARC India, Dolly Jha has been associated with Nielsen for 13 years where she has held multiple leadership roles. Her last role was as the managing director for Nielsen Media – India.

Marketing Mocktail: Shop till you drop – types of shopping trips explained

Consumers are becoming more aware of the impact of their spending decisions, with 70 percent believing they can "vote with their dollars" by supporting brands that show good citizenship and Supporting small business owners. (Representative Image: Hanson Lu via Unsplash)

“If people shopped only when they needed to buy, and bought only what they needed, the economy would collapse.”

Goafest 2023: “The ABBY has always been seen as a plus on someone’s CV,” Pallavi Chakravarti

"We looked for relevant subject matter, good brand fits, fresh ideas, sharp insights and arresting execution. The intent was to recognise work that can hopefully compete at the highest level and stand up to the scrutiny of juries around the world," says Pallavi Chakravarti.

Pallavi Chakravarti, founder and chief creative officer of independent creative shop Fundamental, was the jury chair of the Diversity, Equality and Inclusion category at the ABBY One Show Awards 2023.

Instagram’s new features are driven by deep human insights: Meta’s Paras Sharma

Brands create products or services, and creators create content. The product and services get sold, that's what the brand's objective is. Unless in some cases there is brand imagery, by using creators who can create the most impactful content, depending on the brand's objective, their objective will be met.

The new additions give users more control over their feed, help creators perfect their content, and allow fans to show appreciation through gifts while giving brands a wider reach through a bigger collaboration with creators, Paras Sharma, director and head of content and community partnerships at Meta tells Storyboard18.

IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers

The buzz score for IPL 2023 season 16 reached 484 million, surpassing the 334 million in IPL 2022. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. (Image by @CricCrazyJohns via Twitter)

Find out how brands are using the cricket juggernaut to reach audiences.

Wunderman Thompson’s Tarun Rai retires

After leading the merger between Wunderman and JWT, Tarun Rai was appointed chairman and Group CEO for South Asia and began to help steer the organisation through the pandemic. He was then appointed executive director of strategic initiatives across the APAC region in 2022.

Tarun Rai, executive director of strategic initiatives across the APAC region, will be retiring after three-decades in the advertising industry.