Month: June 2023

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

Bookstrapping: The Extra Mile by Kevin Sinfield

The most important thing to note is that ‘The Extra Mile’ is not a book about rugby. It's a book about humanity, compassion and what you will do for someone who’s not as lucky as you are. (Image source: Amazon)

The Extra Mile by Kevin Sinfield is not an ordinary sports memoir. The book is about the Rugby icon, his outlook towards humanity, compassion, and true friendship. Rating: 3.5 Stars.

Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022

At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. (Image sourced via Cannes Lions website)

For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).

Seven graphics to read from the Global DEI Census

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion.

Shashank Sinha moves on from Eureka Forbes

Shashank Sinha is armed with an experience of more than two decades and started his career at Eureka Forbes as management trainee.

Shashank Sinha has more than 25 years of experience, his last role at Eureka Forbes was vice president – strategic marketing and business transformation.

Cannes Lions receives 26992 entries for 2023; 6 percent increase from 2022

Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. (Image sourced from Cannes Lions website)

The awards have seen an 18% increase in the number of entries directly by consumer product brand companies demonstrating the value being placed on creativity that drives business

Predictive analytics to AI to personalisation; top marketing trends of 2023

As we venture into 2023 and beyond, technological innovations will drive retention marketing strategies to new heights. Notably, CMOs are increasing their martech spending to embrace these advancements. Conversational AI, predictive analytics, and augmented reality are some technologies that will revolutionise customer retention efforts. (Representative Image: Jon Tyson via Unsplash)

While user retention is a common aspiration for most businesses today, without a thorough understanding of the nuances, effective customer retention strategies are tough to implement.