July 2023 – Page 21 – storyboard18

iD Fresh Food’s chairman & CEO Musthafa PC on using safe ingredients, building trust and more

Musthafa PC, Chairman and CEO of iD Fresh Food.

During the first edition of the Moneycontrol Startup Conclave, Musthafa PC discussed the impact of creating a clean food brand and why consumers should take charge of informing themselves about the ingredients in the food they consume.

Myntra appoints Tilt Brand Solutions as its agency of record

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Tilt Brand Solutions is a part Mumbai-based Quotient Ventures led by T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.

Sleepwell’s parent company to acquire rival brand Kurlon for Rs 2,150 crore

Talking about Punit Goenka’s role in the new company, the order had said, “That very role in ZEEL is under question and therefore, till the final outcome of the proceedings in the instant matter, it would be appropriate that he is not part of the management of ZEEL or any corporate avatar of it.”

Sheela Foam, the maker of popular mattress brand Sleepwell also plans to get a 35 percent stake in House of Kieraya Private Ltd, which owns rental startup Furlenco, for Rs 300 crore.

Wavemaker India’s Premjeet Sodhi, Mansi Datta and Shekhar Banerjee get new roles

In their new roles, Mansi Datta and Shekhar Banerjee will report into Ajay Gupte. (L to R: Shekhar Banerjee, Mansi Datta, and Premjeet Sodhi)

Premjeet Sodhi becomes global head of measurement and analytics. Mansi Datta is the agency’s new chief strategy officer. Shekhar Banerjee, chief client officer and office Head – West, will be taking on the additional responsibility of managing North and East for Wavemaker India.

Jimmy’s cocktail makers launch new energy drink Hustle

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

The new energy drink Hustle plans to penetrate and capitalise on the markets potential after rival brand PepsiCo India’s Sting’s success.

Ad-supported streaming will become the new normal in India: PWC

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

By 2027, AVOD is anticipated to constitute a substantial 22.3 percent share of the overall OTT revenue in the India

Explained: Why BTS’ Jung Kook is a smart marketer

Jung Kook is the youngest member of BTS, and has been grabbing eyeballs after the release of his latest single, ‘Seven’. He collaborated with American rapper Latto for the piece and featured South Korean actress Han So-hee in the music video. ‘Seven’ went live on July 14. (Image Source: YouTube/@HYBELABELS)

By repurposing old numbers K-Pop artist Jung Kook has made a Gen-Z approved marketing move for his latest single, ‘Seven’.

Global Desi Girl and icon Priyanka Chopra turns 41

In 2021, Chopra launched haircare brand Anomaly in the beauty section in the US, and it became the second wealthiest beauty brand of 2023. (Image sourced from Forbes)

Take a look at a few key brand endorsements by the global icon.

Content creators’ business impacted by police complaints and legal hurdles: IAMAI

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

Stakeholders raise concerns about lack of public consultation before enactment of IT Rules, 2021 and how it impacts the industry.

Mindler and HRX launch ‘Corporate Experience Program’ on metaverse and web 3.0

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

The Program will be delivered in a combination of 3 different formats where students can learn concepts in self-paced modules at their convenience, then get their doubts solved through live sessions by industry experts and also engage in group assignments in a peer-to-peer learning format.