July 2023 – Page 22 – storyboard18

More than 60% Indian businesses in media and entertainment have over 50% digital maturity: Vi Business

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

50 percent MSME media and entertainment companies employ digital marketing methods for effective customer outreach.

Data protection bill may empower users to ask platforms to delete all of their data

In regards to deletion of user data, under the previous (2022) draft, if a user in India asks a major social media platform to delete data stored with them, the platforms could have just opted to only erase their personal data, and keep the rest of the data in a deanonymised format. (Representative Image: Towfiqu barbhuiya via Unsplash)

According to the 2022 draft of the Digital Personal Data Protection Bill, if a user asks a platform to delete their data stored with it, the platform could have just erased only the user’s personal data and kept the rest of it in a deanonymised format.

Ashish Chanchlani becomes India’s top influencer on Meta’s Threads: Report

With 14.5 million followers on Instagram and 29 million subscribers on YouTube, Ashish Chanchlani holds a prominent position in the top influencer line-up, appealing to audiences across demographics.

CarryMinati and Triggered Insaan follow next on the list.

Bira91 collaborates with Accenture to drive growth

“Ask for the ditches instead of the pitches,” she said.

Accenture will help Bira91 design and deploy a digital core – which includes data, artificial intelligence, and machine learning – using SAP S/4HANA to enable a total reinvention of its enterprise through the integration of disparate technology platforms.

Caution: Adalytics report on Google’s TrueView triggers caution among Indian media buyers and advertisers

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As the findings of the report put data accuracy and transparency in the spotlight, it has prompted industry players to be meticulous in their decisions regarding ad investments.

SUGAR Cosmetics makes OMD India its media agency

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

Pullela Gopichand: No backup plan for many players, need to secure them through sponsorships and jobs

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, chief national coach of the Indian National Badminton Team emphasizes that more efforts are needed to support emerging athletes through job opportunities and sponsorships.

Plague of overvaluation in the startup world

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

As startups sail through rough waters, boards need to ensure future alignment and take more responsibility to guide and support founders during challenging times.

Sustainability requires collaboration, not competition: Conny Braams of Unilever

Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.

Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.

FIFA Women’s World Cup 2023: FanCode secures exclusive digital rights for India

DD Sports also secured the television broadcast rights in India for FIFA Women's World Cup 2023. (Representative Image: Fauzan Saari via Unsplash)

As part of the partnership, FanCode will also exclusively livestream FIFA Beach World Cup, FIFA U17 World Cup and the FIFA Club World Cup scheduled for later in the year.