July 2023 – Page 31 – storyboard18

WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more

Reilly spoke very highly of India and how it has made progress in leaps and bounds in creativity and technology and marrying the two effortlessly.

Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.

DS Group elevates Rajeev Jain to senior vice president – corporate marketing

Rajeev Jain holds a bachelor in science specialising in biology, and holds a masters in business administration specialising in marketing and brand marketing from Ajmer University.

Rajeev Jain comes with an experience of more than three decades and his core competencies include new product development and launches, brand management, brand architecture and various others.

BGMI’s return sparks brand partnerships, sponsorships and revenue surge in India’s gaming landscape

Games like BGMI offer brands an opportunity to engage with Millennials and Gen Z. Brands can monetise through in-game ads, sponsorships, merchandise sales and create immersive experiences too. (Represengtative image: Glenn Carstens-Peters via Unsplash)

Experts foresee a 40 percent rise in overall cash flow for the gaming industry in coming days.

Godrej Boyce appoints Shashank Sinha as vice president and product group head

Shashank Sinha is armed with an experience of more than two decades and started his career at Eureka Forbes as management trainee.

Prior to this, Shashank Sinha was vice president – strategic marketing and business transformation at Eureka Forbes.

Zee-Sony merger in limbo as SAT upholds SEBI’s order and NCLT reserves own

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

SAT’s decision can be a setback for the merger said experts.

Pizza Hut collaborates with Pepsi for its ASMR ad

The short video was filled with ASMR sounds to awaken cravings.

Indian food brands have been using ASMR in the communication strategies to create immersive experiences. Watch Pizza Hut’s spot here.

Finfluencers need to be regulated urgently: Zerodha’s Nithin Kamath

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

The CEO and co-founder of the largest brokerage in the country shared how ambiguity around rules need to be addressed too.

Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink

Himatsingka highlights that while a Red Bull 250 ml can has almost 7 teaspoons of sugar, a Sting 250 ml bottle has 4 teaspoons of sugar content. He goes on to add that while Sting has less sugar content, it does use multiple artificial sweeteners (Sucralose, Acesulfame Potassium).

Apparently, LinkedIn is the only platform where the Sting energy video is still available in India. It has been taken down from YouTube, Twitter, and Instagram.

PepsiCo’s sustainable move, uses recycled plastic bottles

The Pepsi Black rPET bottles are made from 100 percent recycled plastic and are manufactured in India in partnership with Srichakra Polyplast (India) Private Limited with the bottling partner, Varun Beverages.

This launch is part of PepsiCo India’s mission to build a positive value chain through a circular, inclusive economy where packaging never becomes waste.

Havas Worldwide India wins Mamaearth’s creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and digital.