Month: July 2023

Meta unveils Instagram Threads: Challenging the reign of Twitter in social media landscape

As per the blogpost, users on Threads will be able to put up posts that can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Coming to safety concerns, with Threads, Meta said users can unfollow, block, restrict or report a profile.(From left to right: Claudio Schwarz and Daddy Mohlala via Unsplash)

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations.

How betting app Lotus365 continues to advertise on social media despite government ban

While the celebrities and influencers endorsing the app are not directly violating any codified law, they are in violation of the directions of the Central Government since the app is banned and any promotions of it are illegal.

A banned betting app Lotus365, is still operating in India and using surrogate advertising to promote itself. Celebrities endorsing the app could face penalties.

Ogilvy’s Devika Bulchandani & Liz Taylor on their relationship with each other, personal goals and more

Devika Bulchandani global CEO and Liz Taylor, global CCO at Ogilvy in conversation with Storyboard18's Delshad Irani.

Devika Bulchandani global CEO and Liz Taylor, global CCO at Ogilvy talk about their relationship with each other, client relationships, the burden of running a legacy ad agency and more.

Union cabinet clears personal data protection bill

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

PMJ Jewels launches Sitara Collection, superstar Mahesh Babu’s daughter Sitara becomes face of PMJ on Times Square Billboard

Mahesh Babu’s 11-year-old daughter Sitara on the famous Times Square Billboard (Image by @SSMBSpace via Twitter)

In the past, brands like Laxmi, Pepper Content, Chingari, Mohun Bagan Football Club, ICICI Prudential and Classplus have advertised on one of the most coveted spots in global advertising.

JioCinema to stream India’s tour of West Indies in 11 languages

Recognizing the significance of screen time among children, the 'Kids and Family' profile is combined with a unique 'PIN' based 'Parental Control' mechanism. The profile will allow parents to customize the content access based on their child's life stage, giving them complete control. (Image by Samuel Regan-Asante via Unsplash)

The West Indies-India series kicks off on July 12 with two Tests, which will be followed by ODIs and T20Is.

Manasi Narasimhan moves on from Mastercard

In her close to two-decade long career, Narasimhan has worked for brands like Godrej, Time Warner Inc and Hindustan Unilever Limited.

Narasimhan was the vice president and head of marketing and Communications, South Asia.