Month: July 2023

Carat appoints Sanchayeeta Verma as CEO India

Verma has experience across diverse categories including FMCG, durables, telecom, finance, retail, e-commerce, fashion, and lifestyle, servicing brands like ITC, Titan Company Ltd, Google, Tata Global Beverages, and Myntra.

Before joining dentsu, Sanchayeeta Verma held various senior management positions at GroupM’s Mindshare and Wavemaker.

Saatchi & Saatchi Propagate secures digital mandate for Enamor

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

While Publicis Worldwide India continues to serve as the brand’s mainline agency, Saatchi & Saatchi Propagate has been entrusted with the task of connecting with the new-age audience while upholding Enamor’s legacy.

Havas acquires Mumbai-based digital marketing agency PivotRoots

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space.

How can ad agencies ensure long-term success?

According to Adityan Kayalakal, paying a little more attention to the advice they give clients would help ad agencies tremendously.

Adityan Kayalakal shares important dos and don’ts on ad agency brand building and how they can improve relationships with clients.

Google’s TrueView Ads misalignment: Adalytics research reveals how ad dollars are spent on non-compliant video units

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

Findings of the research suggest the practice has been going on since 2020.

Meta and Twitter to go head-to-head; Rival platform Threads to launch on July 6

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Threads is an Instagram-owned social media platform, which will essentially work more or less like Twitter, where users can share their thoughts and others can like, reshare, comment, etc.

Wakefit.co rebrands to showcase innovative home solutions for “Progressive Yet Practical” audience

Wakefit.co also unveiled its new brand logo, ‘The Infinity Home’. The logo symbolises that every aspect of the home - the people, the furniture, the stories, the decor - come together in infinite ways.

The brand unveils its new identity, The Infinity Home, as it aims to simplify living across every life stage. The Infinity Home signifies the infinite possibilities that can be unlocked within a home, with the right home solutions offerings.

ASICS ropes in Shraddha Kapoor as brand ambassador

Shraddha Kapoor's versatility as an actress perfectly complements ASICS India's core philosophy of nurturing both the mind and body, making her an ideal fit for the brand, stated the company in a press note.

The association will also see ASICS India strengthen its market presence.