Month: July 2023

Troo Good calls for pitches from a full-service agency

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki.

Troo Good has so far raised around ₹70 crores as funding from OAKS Asset Management Capital and Sashi Reddi and his family office.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue

Byju unlikely to renew endorsement contract with Shah Rukh Khan

The edtech giant was paying Rs 5.5 crore for each bilateral match, and Byju's had agreed to a total payment of $55 million (~Rs 440 crore). (Image sourced via News18 and Forbes)

Edtech firm Byju’s is unlikely to renew its endorsement contract with actor Shah Rukh Khan when it ends in September 2023, according to a report.

From million dollar Malibu mansions to gaming consoles; Barbie film’s marketing stunts

Barbie movie's marketing stunt via collaborations with various kinds of brands is making fans and netizens get closer to the iconic role model.

From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.

Homegrown ad agency Rediffusion turns 50

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

Rediffusion, which recently turned 50, was launched on 2 July 1973 by Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan.

boAt announces Jemimah Rodrigues as new brand ambassador

To showcase Jemimah's versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show "Indian Matchmaking."

Jemimah’s achievements in cricket include becoming only the second Indian woman to score a double century in ODI cricket, with an unbeaten 202 for Mumbai against Saurashtra in 2017.

Reliance Jio launches internet-enabled ‘JioBharat’ phone at Rs 999

Bharti Airtel currently has around 130 million 2G users and over 100 million paying voice subscribers. This gives them around 40-50 percent share in the 250 million feature phone market.

The basic recharge plan for JioBharat phone users will begin at “Rs 123 per month for unlimited voice calls and 14 GB data”, as compared to “other operator’s Rs 179 plan for voice calls and 2 GB data”.

ZEE-Sony merger inches forward as NCLAT disposes of IndusInd’s appeal

The insolvency proceedings filed by IndusInd bank would have had great ramifications on the merger if not disposed of by NCLAT. The merger would have been stalled indefinitely as the creditors would have gained control and started scouting for a buyer.

However, obstacles remain, as the matters before the SEBI and the SAT can still trip up Punit Goenka’s helmsmanship of the merged entity, and significantly delay matters.

Influencers’ influence waning? GenZ listen to friends over social media influencers

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gen Z consumers are 50 percent more likely to take their friends’ recommendation over an influencer or a celebrity while making a purchase decision, revealed a study from Yuvaa.