Month: July 2023

Johnson Controls-Hitachi appoints Sanjay Sudhakaran as managing director, India and South Asia

Sanjay Sudhakaran previously worked for United Technologies as managing director, buildings and industrial solutions and for Otis Elevator as senior director, Asia Pacific, mergers and acquisitions, sales and marketing before joining Schneider Electric in 2019.

Sanjay Sudhakaran will succeed Gurmeet Singh, who stepped down as chairman and managing director on June 30.

Unilever former CEO Alan Jope: Businesses can choose to remain part of the problem or contribute to the solution

During his stint at Unilever as the CEO, Jope implemented the compass strategy. Speaking to Vox Media's Donald about what the strategy has achieved and what he wanted it to achieve, he states, "It merges our business and sustainability priorities. It begins with a recommitment to the purpose of Unilever, making sustainable living commonplace. And in it, we made a series of very simple declarations of what our strategic priorities were." (Image source: YouTube - Unilever)

Alan Jope retired from Unilever on June 30. He will be on the board of directors for Accenture and will be involved in a couple of not-for-profit organizations.

By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

The ad film shows the woman in an art gallery where every single portrait is of a thin woman. The audience can also see the plus-sized woman in a gym, where she has got the confidence to flirt with a boy.

To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.

Fantasy sports made Rs 2,800 crore in gross revenue during IPL 2023: Redseer

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

The report also highlighted that a total of Rs 10,000 crore was spent on advertisements during the IPL 2023.

Zee Entertainment clears dues to IndusInd Bank, ending insolvency proceedings

Vice will be transitioning to a studio model, following the cancellation of its  "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The settlement between Zee Entertainment and IndusInd Bank is a major step forward for the proposed merger.

Berger Paints assigns its media duties to dentsu X

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.

Infectious Advertising brings Subhash Kamath on board as leadership mentor

Subhash Kamath has an industry-wide network because of his involvement with Goafest for The Advertising Club and has been on the ASCI board for the past 13 years, serving as its Chairman between 2020-2022. (L to R: Subhash Kamath, Nisha Singhania, and Ramanuj Shastry)

Over the years, Subhash Kamath has provided strategic leadership to a lot of top brands – for both Indian and multinational clients. He believes strongly in driving leadership, as opposed to mere management.