July 2023 – Page 8 – storyboard18

G-SHOCK India ropes in Wieden & Kennedy India as its creative agency on record

Wieden+Kennedy is an independent global creative company with offices in Amsterdam, Delhi, London, Mexico, Mumbai, New York City, Portland, São Paulo, Shanghai, and Tokyo. (Representative Image: Nick Fewings via Unsplash)

In a press note, the brand stated that they picked Wieden & Kennedy as its creative partner because of their understanding of the Indian market, combined with their ability to craft compelling brand narratives.

GST Council likely to meet on August 2 to discuss online gaming tax treatment, law changes

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

The GST Council has no plans to reconsider its decision to impose 28 percent tax on online gaming, as per sources.

Disney seeks alternatives to television business; merger best bet, say experts

According to Kritika Seth, founding partner at another full-service law firm, Victoriam Legalis, the Companies Act, 2013, Competition Act, 2002 and Foreign Investment Regulations, will determine the legal framework of any merger or sale related developments for Star India. (Image source: Moneycontrol)

The ongoing shift in consumer preferences towards digital streaming platforms and the rise of online content consumption have disrupted the traditional TV business model for Disney.

Sujith Kumar Nair joins Swiggy SteppingOut as lead – brand partnerships

Swiggy SteppingOut is an events platform that curates events across cities in the country.

Before joining Swiggy, Nair held the position of assistant general manager at Paytm Insider for over 1.5 years.

Apple releases new ad film as part of its ‘Underdogs’ series

The series is created by Apple’s in-house agency Marcon and production house Smuggler.

Apple’s latest 8 minute ad film ‘Swiped’ is an addition to its 2022 Grand Prix winning series ‘Underdogs’.

Video gaming firms urge PMO for distinct recognition, separate from RMG, Fantasy Sports

Mobile Premier League announced 350 layoffs, Rush Gaming Universal let go of 55 people, Spartan poker fired 125 people and real money gaming platform Fantok suspended operations.

The letter highlights the significance of Video Games as an artistic and narrative entertainment medium, recognized and heavily supported by various countries for their soft power projection and export revenue.

Air India introduces in-flight magazine namaste.ai

The 88-page-long magazine is the first to be released since Air India returned to the Tata Group after 69 years.(Image by @airindia via Twitter)

The new in-flight magazine which replaces bilingual magazine Shubh Yatra features a cover story on JRD Tata, known as the father of Indian aviation to mark his birth anniversary on July 29.

JioCinema brings back Jeeto Dhan Dhana Dhan contest with MRF as title sponsor

JioCinema will offer fans live coverage in 11 languages catering to the diverse linguistic preferences of viewers across the country. (Representative Image via Unsplash)

The contest will tip-off with the limited-over matches from India’s Tour of West Indies from July 27 and run till August 13.

Indian space industry may touch $100 bn by 2040: Report

The Indian government aspires for the country's space sector to account for 9 percent of the global industry by 2030.

The Arthur D. Little report pegs India’s space market to reach $40 billion by 2040 and armed with the right strategies, it could tap into a $100 billion market opportunity.

Generative AI helping us reimagine Search, other products: Alphabet’s Sundar Pichai

Google CEO told his staff that the job cuts will focus "on removing layers to simplify execution and drive velocity in some areas". (Image courtesy: Moneycontrol)

Advertising is coming to Google’s generative AI search product, with the company currently testing ad placements and formats, Pichai said.