August 2023 – Page 11

How tech is changing the customer service experience; Media Dialogues with Storyboard18

Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance in conversation with Storyboard18's Delshad Irani.

Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.

Elevate the spirit of Raksha Bandhan with wellness gifts from Sublime House of Tea

The brand, Sublime House of Tea, offers gifts that promote physical, mental, and emotional well-being.

The wellness gift selection is curated to cater to the diverse needs of our loved ones which comprises of herbal tea, dry fruits and homemade spices.

CXO Moves: Exec movements at Wipro, Snap, Viacom18, CaratLane, Castrol and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Brijesh Singh, Rohit Talwar, Kiran Mani and Avnish Anand)

Executives move in the world of brands and agencies.

AI and tech poised to revolutionize India’s creator economy

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

YoungGuns Class Of 2023: GoZoop’s Prardhana Chillarige and Nishant Chhinkwani

From being a rock-band promoter, then a chartered accountant, and finally finding solace in words and turning into a copywriter and having two half-written screenplays tucked away in Google Docs, Nishat Chhinkwani (left) has come a long way. Prardhana Chillarige (right) has worked on the highly anticipated Mumbai launch of the Canadian multinational coffeehouse and restaurant chain, Tim Hortons. With a localised campaign #PudhilStationTimHortons, the brand created hype and intrigue for the market.

Find out why Prardhana Chillarige, associate director – brand strategy, GoZoop and Nishant Chhinkwani, associate creative director, GoZoop are YoungGuns.

Biz Moves: Sorted 360, Yellow, Confiance Communications and Trivoli Digital

Creative and social media agency Sorted 360 has bagged the mandate of providing transformative brand solutions for Reliance Malls nationwide. (Representtaive Image: Austrian National Library via Unsplash)

Keep up with all the key business wins and the account movements.

YoungGuns Class Of 2023: Schbang’s Tanaya Saigal and Rishabh Pande

Rishabh Pande (left) considers Swiggy Instamart's ‘Khali Ka Khaali Cart’ campaign from last year to be one of his most meaningful works. Tanaya Saigal (right) specialises in new narratives - inspired by emerging brands, in art, pop and subculture. H&M’s 2022 ‘Brighter Than Ever’ film which she conceptualised and scripted is a good example of how Tanaya deploys her skills.

Find out more about Tanaya Saigal and Rishabh Pande, group creative managers at Schbang. Both display innovative streaks and are using AI-led solutions in campaigns.

Month: August 2023