Month: August 2023

Reliance AGM: Mukesh Ambani says, Jio promises AI to everyone, everywhere

A seismic shift in content consumption patterns was evident as more individuals chose digital devices over linear television to experience the IPL. The IPL's final match captured the attention of over 12 crore people, peaking at a concurrency of 3.2 crore, firmly cementing its status as a globally watched digital spectacle. (Image source: Moneycontrol)

Catch key updates from Reliance Industries’ 46th Annual General Meeting (AGM).

YoungGuns Class Of 2023: McCann Worldgroup India’s Utsav Khare and Rathish Subramaniam

At the age of 3, Rathish Subramaniam (left) got into advertising as a baby model for Johnson & Johnson. After two decades, he finds himself doing the same thing - behind the camera. Utsav Khare (right) acknowledges both his life partner and work partner, Gourav’s contributions to his professional journey and thanks them from the bottom of his heart.

Utsav Khare’s work spans almost all categories of products and services, while Rathish Subramaniam got into advertising as a baby model for Johnson & Johnson. The rest, as they say, is history.

Pepsi launches 125 day campaign to celebrate 125th anniversary

Varun Beverages has set up a subsidiary in South Africa. The South African market is expected to be a billion-case market thanks to its high per capita consumption, said Motilal Oswal. (Representative image by Sam Cumming via Unsplash)

#Pepsi125 will honor the brand’s legacy, both past and present, while looking ahead to the next 125 years as the brand enters a new era with a celebrated new visual identity.

ZEE TV refreshes its design interface

The central essence of 'Vibrance' stands as a potent visual analogy for one's inner resilience, symbolizing a more assertive and luminous manifestation of self-confidence. This evolution aligns with the spirit of 'Naya Bharat,' capturing its energized, resolute essence, reflecting the shifting mindset of the audiences.

This design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.

Over a third of urban Indians are aware that Deepika Padukone owns a beauty brand

YouGov's data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 percent), and another third disagree with this view (33 percent).

YouGov’s data shows that slightly over a fifth of urban Indians (22 percent) trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 percent) trust them with advocacy of beauty brands owned by them.

Reliance AGM: Reliance Retail IPO date to new launches and acquisitions, here are key things to track

During the year, Reliance Retail entered into the beauty segment by launching the “Tira” digital platform and opening its flagship store in Mumbai. The business also expanded its product basket through acquisitions and partnerships at both local and global levels like Metro, Campa Cola, GAP, Pret A Manger, Lotus, Sosyo, Maliban, and Toffeeman among others. (Image source: Moneycontrol)

Reliance Retail AGM: Among key things to track at the Reliance Industries AGM this year will be the performance of brands acquired by the retail arm and any announcements regarding new launches, expansion and acquisitions.

YoungGuns Class Of 2023: Ogilvy India’s Abigail Dias, Rajneesh Bolia and Karunasagar Sridharan

Abigail Dias (left) found recognition at prestigious industry awards. The most recent being Dove’s ‘Stop the Beauty Test’ campaign that won a silver lion for creative strategy at Cannes, a gold at the WARC awards for Asian strategy, silver at the APAC Effies and a shortlist for a Glass Lion at Cannes this year. Rajneesh Bolia’s (middle) projects include Cadbury’s Celebrations ‘Shahrukh Khan My Ad’ which won Cannes Lions 2023 Grand Prix, Grand Prix at MAD Stars 2022, one Titanium, two Gold, one Silver, one Bronze at Cannes 2022, among other awards. Karunasagar Sridharan (right) has been recognized at award shows like Cannes Lions, One Show and Clio, and has brought home over 60 international awards and nominations, and 100 plus local awards.

The Ogilvy trio has won global awards for brands like Cadbury, Dove and Coca-Cola. Here’s what makes them YoungGuns to watch for.

CNN-News18 No.1 for over a year with 35.3% market share

On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing Times Now which had 795 million views. On Facebook too, CNN-News18 had 787 million views, as compared to 731 million views of Times Now. (Image source: YouTube)

In the 15+ TG (considered as the core segment by advertisers for media planning), CNN-News18 has maintained its top position by capturing 34.6 percent market share.