August 2023 – Page 9 – storyboard18

Global ambitions for Reliance Retail-owned Campa Cola; Brand to enter more international markets

In the 1970s, Delhi-based Pure Drinks Group, which was considered a pioneer in the soft drinks industry, came up with a soft drink brand, Campa. It was the same group that had, in 1949, laid the carpet for Coca-Cola's entry into India and had been its manufacturer and distributor. But the journey of Coca-Cola was short-lived. (Image courtesy: Ashwini Deshpande)

At the 46th AGM of Reliance Industries, CMD Mukesh Ambani highlighted global ambitions for beverage brand Campa Cola.

Reliance AGM | JioCinema is shaping the future of entertainment consumption in India, says Mukesh Ambani

A seismic shift in content consumption patterns was evident as more individuals chose digital devices over linear television to experience the IPL. The IPL's final match captured the attention of over 12 crore people, peaking at a concurrency of 3.2 crore, firmly cementing its status as a globally watched digital spectacle. (Image source: Moneycontrol)

Reliance Industries’ chairman Mukesh Ambani said that the company’s media wing Network18 “made great progress in its journey to becoming the top news network in India”. He was speaking at 46th annual general meeting (AGM) of shareholders on Monday.

How Brands jumped to congratulate Neeraj Chopra after historic win at World Athletics Championships

Previously, Visa signed PV Sindhu as the first ‘Team Visa’ athlete from India. (Image sourced from Moneycontrol)

Brands like Glucon-D, boAt, Easemytrip, Snapdeal and Kotak Mahindra Bank leveraged moment marketing and supported Neeraj Chopra.

Driving RoI through personalization and customer centricity; Insights from tech leaders

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

The payoff for delivering great personalization and excellent experience delight is higher conversion.

ASCI unveils ASCI Academy for more responsible and progressive campaigns

(From L to R: Manisha Kapoor, CEO and Secretary General, ASCI and NS Rajan, Chairman, ASCI)

ASCI Academy will train current and future industry managers, undertake research on emerging areas of consumer concerns, and, educate consumers through structured educational programmes and marquee events.

RIL board to appoint Isha Ambani, Akash Ambani and Anant Ambani as non-exec directors

The stake in Viacom18 was held by Paramount Global through its two subsidiaries. (Image sourced via News18 website)

The RIL Board of Directors also accepted the resignation of Nita Ambani from the Board respecting her decision to devote her energies and time to guide and enable Reliance Foundation to make even greater impact for India.

P&G India makes Mukta Maheshwari its CMO; Sharat Verma gets a new role

Prior to assuming her new role as the CMO and Fabric care category head, Maheshwari served as the vice president, Fabric Enhancers in the ASEAN region, based out of Singapore and was instrumental in delivering double digit top and bottom line for Downy in ASEAN.

Mukta Maheshwari is set to lead P&G’s marketing function in India effective September 1, 2023. Sharat Verma has been elevated as the senior vice president, Fabric Care for P&G India, Middle East, and Africa (IMEA) and will spearhead the efforts based out of Dubai.