August 2023 – Page 22

How Duolingo is building a subculture through marketing

The linguistic parade continued with submissions surfacing exciting phrases like Precipitevolissimevolmente (meaning "Extremely Fast" in Italian), Sayonara (translating to "Goodbye" in Japanese), Khalis (representing "Genuine" in Arabic). Gujaratis chimed in with 'Dobi' (referring to "stupid"), Bengalis added a sprinkle of sweetness with 'Mishti' (describing "sweet"), and Telugus contributed 'bokulu' (meaning "utensils"). (Representative Image: Surendran MP via Unsplash)

From Korean to English, Valyrian to Klingon, Duolingo has been scripting the right story for its users through its product and communication strategies.

Online gaming platforms face Rs 45,000-crore tax demand

Earlier this month, the Centre filed a special leave petition in the Supreme Court appealing against the Karnataka High Court ruling quashing the tax demand notice of the DGGI imposed on Gameskraft. (Representative Image: Carl Raw via Unsplash)

The Directorate General of GST Intelligence (DGGI) is likely to issue notices to these companies soon.

Gaming major Krafton looking for deep-tech Indian firms for localised content

Sean Hyunil Sohn, CEO, Krafton India, says, "KRAFTON is committed to fostering growth within the Indian gaming and tech ecosystem. We have already invested approximately $140 million in 11 Indian-startups over the last two years, and we believe it to be the right time to evaluate, and announce our commitment of investing an additional $150 million in the Indian startup ecosystem over the next 2-3 years."

“We believe in the power of Indian content and the potential of Indian IPs” says Krafton India’s CEO Sean Hyunil Sohn.

Punt Partners appoints Kunal Sawant as head of sales for martech

Kunal Sawant, head of sales - martech, Punt Partners.

Kunal Sawant has previously worked with organisations such as SAS Institute Inc, Resulticks, Tata Teleservices and Zenith Infotech.

X disables promoted accounts ad business

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Elon Musk, who acquired Twitter in October 2022, announced the platform’s rebranding on July 23rd, 2023.

ChatGPT creator OpenAI releases new AI solutions for content moderation

While ML, Python and SQL continue to dominate current skills requirements in AI; GitHub, PyTorch and Databricks are also beginning to emerge as important skills. (Representative image by Andrea De Santis via Unsplash)

GPT-4 will able to interpret rules and nuances in long content policy documentation and adapt instantly to policy updates, resulting in more consistent labeling.

Income from Twitter’s ad revenue sharing: 18% GST for content creators earning over Rs 20 lakh annually

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

X (formerly Twitter) has started advertisement revenue sharing for its X Premium subscribers or verified organisations. The account needs to have 15 million organic impressions on the posts in the last three months and have at least 500 followers to be able to be part of this revenue sharing programme.

Mile Sur Mera Tumhara: When ‘one melody’ instilled nationalistic pride

‘Mile Sur Mera Tumhara’ remains an evergreen film and an all-time classic. (Stills from the ad)

Today marks 76 years since India achieved independence. Mile Sur Mera Tumhara, a film bolstering national integration and nationalistic pride, still continues to stir similar emotions within one despite the passage of 35 years.

SEBI bars Goenka and Chandra from key managerial roles in Zee companies, sets 8-month timeline for probe completion

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

It would be appropriate for Goenka to not be a part of the management of ZEEL or any corporate avatar of it, the order said.

Poonawalla Fincorp appoints Kumar Gaurav as CMO

Gaurav is a seasoned industry professional with close to two decades of experience across banking, NBFC, insurance and FMCG.

In his new role, Kumar Gaurav will lead the marketing, brand, corporate communications, public relations, digital marketing and will be responsible for developing brand campaigns to enhance company’s brand presence and reputation in a manner that drives consistent business growth.