August 2023 – Page 24

Bacardi’s Zeenah Vilcassim joins Zomato Live Entertainment as CEO

Vilcassim was promoted in April 2021 to head consumer and customer marketing across the entire Bacardi portfolio of brands. She joined Bacardi four years ago as global brand director for Dewar’s Scotch whisky. She was based out of the company’s Gurugram office.

Zomato Live Entertainment is the experience arm of restaurant aggregator and food delievery company.

Leaders’ Table: Catalyzing positive transformation through purpose-infused leadership

As leaders, we're bestowed with an exceptional occasion to stimulate change, propel innovation, and engender a legacy that transcends monetary success.

Purposeful leadership nurtures a culture of authenticity and openness. Alignment of actions with goals nurtures trust among stakeholders—be it customers, staff, or investors, writes Devendra Chawla.

Tax On X: Income From Ad Revenue Sharing Liable To GST, Here’s What Experts Said

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Many social media users have in the recent past posted tweets about receiving revenue share from X.

CXO Moves: Exec movements at Coca-Cola, Havas, Bacardi, Meta and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Bobby Pawar, Vishal Kaul, Aneesh Jaisinghani and Sajeev Chemmany)

Executives move in the world of brands and agencies.

LS Digital merges with Social Panga

The addition of Social Panga will enable LS Digital to achieve its goal in providing a complete bouquet of services needed for digital marketing transformation under one roof. (Representative Image: Vardan Papikyan via Unsplash)

Social Panga will help LS Digital bolster its digital creative and communication practice.

Biz Moves: 82.5 Communications, Lodestar UM and Digital Refresh Networks

Tile company Kajaria awards its creative mandate to 82.5 Communications, which will work out the next phase of growth with end-to-end strategy and creative solutions. The business will be handled out of the Gurugram office. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

Bookstrapping: Through the broken glass by TN Seshan

TN Seshan is India’s own Ramon Magsaysay Award winner whose phone has not stopped ringing! And he picks it up himself!

The book discusses pertinent concerns about the conduct of political parties; do they function in accordance with their own party’s constitution? (the one they submit to the election commission at the time of registration. BookStrapping rating:3.5

Govt releases guidelines for celebrities, influencers endorsing health and wellness category

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

According to the guidelines, individuals who are certified medical practitioners and possess certifications from recognised institutions in the field of health and fitness are required to disclose their credentials when sharing information, promoting products or services, or making any health-related claims.

Wavemaker India releases Customer Data Platform guide for marketers

Wavemaker has built and implemented CDP platforms for some of the consumer and financial brands in India like Colgate, Mondelez and Niva Bupa Health Insurance. (Representative Image: Luke Chesser via Unsplash)

The report covers topics such as transforming CDP (customer data platform) and audience data into actionable insights, as well as providing an overview of the cost structure, timelines, and roadmap associated with implementing a CDP.

ITC’s 112th annual general meeting: Here are the 10 key highlights

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

ITC’s chairman and managing director addressed shareholders during its 112th annual general meeting today, August 11. He spoke about the conglomerate’s business plans, the demerger of its hotels business and more.