Month: August 2023

Bobby Pawar moves on from Havas

Bobby Pawar joined the network in November 2018.

Bobby Pawar has decided to move away from advertising. He will, however, be a part of Havas India officially till September 2023 and will continue to consult on Havas’ clients and projects as and when necessary.

Garden Vareli: A brand that captivated the nation

Post the release of the advertisements, each of the models entered beauty pageants and achieved recognition and success. From the time the account came to Ambience Advertising, until almost the year 2000, every year, a campaign was released. (Stills from ads)

The spectacular success of the Garden Sarees brand and subsequently, Garden Vareli, was driven by Rediffusion and later by Ambience Advertising. Their innovative campaigns and models gave the brand huge popularity. Today, the brand is back with Rediffusion. Will it create more magic?

Air India’s new look and livery revealed!

Designed in partnership with the brand transformation company, FutureBrand, the iconic new brand identity combines Air India’s glorious past with its drive to aim for excellence and innovate for the future, creating a standout brand design for a premium global airline with an Indian heart.

Tata-backed Air India retained its red and white colour and added purple and gold in the new logo signifying aspiration and possibilities.

Puma announces Shanaya Kapoor as GenZ ambassador

Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.

As part of her association with PUMA, Shanaya Kapoor also announced her debut on Snapchat. Through her public account, Kapoor will engage with her Snapchat audience and give glimpses of her partnership with PUMA.

NCLT approves Zee-Sony merger

While the final order of NCLT has a detailed 12-pointer findings and observations section, the most important takeaway is obviously the bench’s approval of the merger. (Image source: Moneycontrol Hindi)

NCLT has been closely examining the legality and feasibility of the merger for months.

82.5 Communications bags the creative mandate of Kajaria

The business will be handled by the agency's Gurugram office. (Representative Image: Mauro Gigli via Unsplash)

The agency’s responsibilities will include handling and growing Indian brands, working out the next phase of growth with end-to-end strategy and creative solutions.

Facts-based content creators are becoming celebrities: Nestlé’s Rajat Jain

As per Rajat Jain, head of foods business and category head, Maggi noodles, at Nestlé India, "I believe AI is already making an impact, particularly from the perspective of marketers utilising it. The real test, however, lies in its adoption on the consumer side. Given the rapid pace of adoption in India, evident from the 700 million smartphone connections, I foresee its swift integration across three key areas."

The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company.