Month: August 2023

BCCI invites bids for title sponsor rights for its events

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

The ITT (Invitation to tender) will be available for purchase till August 21, 2023.

MIB issues notice to unauthorised rating agency Chrome for violating guidelines

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Chrome Data Analytics and Media is reportedly operating as a rating agency without proper registration.

Creating happy tension: The power of CFO-CMO partnerships

Raja Rajamannar, chief marketing & communications officer and president - healthcare business, Mastercard and Sachin Mehra, chief financial officer, Mastercard. (Image sourced from Forbes and LinkedIn)

The disconnect between CFOs and CMOs is partially a result of how we communicate, but also what we communicate. For too long, marketers and finance people have talked past each other, each communicating what they want without truly listening.

How an Indian liquor maker is trying to make brandy cool

Traditionally, the alco-bev category talks about success, achievement, bonding and fun; however, through the campaign ‘A Warm Welcome’ the brand's goal has been to position Mansion House as more than just an alco-beverage brand by celebrating genuine connections, inclusivity and compassion.

People don’t drink brandy; they drink Mansion House, says Ahmed Rahimtoola of Tilaknagar Industries. Mansion House sold 7.6 million cases and grew 38 percent last financial year over the previous year, signalling more takers for brandy.

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder

Much like its name, The New Thing will help brands create new cultural conversations and moments on social media. (L to R: PG Aditiya, Gautam Reghunath, and Viren Noronha)

In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media.