August 2023 – Page 5 – storyboard18

31 out of 100 edtech ads made superlative claims: ASCI report

According to the report, edtech communication was skewed towards traditional and popularly acceptable domains rather than encouraging curious self-learners inclined towards unconventional career choices. (Image by Julian Hochgesang via Unsplash)

Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.

PepsiCo gets on the ONDC bandwagon

Commenting on its business in the AMESA (Africa, Middle East and South Asia) region, the company said it reported a net revenue decline of 5 percent. (Image source: Moneycontrol)

Through this partnership, PepsiCo aims to expand its customer outreach through ONDC’s affiliated seller applications, and provide visibility to its product portfolio by the buyers.

Why is SAT dissatisfied with SEBI’s confirmatory order concerning Punit Goenka?

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Justice Tarun Agarwala, leading the bench said the matter cannot go on indefinitely as it involves public interest.

ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

WhiteHat Jr CEO Ananya Tripathi steps down

Ananya Tripathi, who joined the company April 2022, started her career as a software engineer at Tata Consultancy Services. She was the MD at KKR Capstone before joining WhiteHat Jr.

Ananya Tripathi joined WhiteHat Jr in April 2022. She was the MD at KKR Capstone before joining WhiteHat Jr.

How Maruti Suzuki is steering in the right direction

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

With the cost of owning compact cars having gone up substantially, the SUV segment is expected to drive growth.

Punit Goenka’s SEBI order appeal set for SAT hearing on September 8

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

In April, SEBI issued an interim order, barring Subhash Chandra and Punit Goenka from key positions in any listed company.

YouTube introduces new training program for creators to boost compliance

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

Unlike the previous practice of a single warning throughout the channel’s lifetime, creators will now receive individual warnings based on the specific policy they breach.

P&G Hygiene and Health slashes ad spends by 45% for June quarter

PGHH spent Rs 53.54 crore on advertising and sales promotion in the June quarter of the year 2024, a sharp decline from Rs 96.92 crore spent in the corresponding quarter of the previous fiscal. The ad spent in the previous quarter ending March 31, 2023, was at 106.53 crore. (Image source: Moneycontrol)

The company cut down its ad spends by 9.5 percent in the full year over the previous year.