Month: August 2023

India’s total internet subscribers touched 881.25 million in March 2023: TRAI

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

Out of 881.25 million internet subscribers in India, the number of wired internet subscribers is 33.94 million and the number of wireless internet’ subscribers is 847.31 million.

YoungGuns Class Of 2023: DDB Mudra’s David Vaz and Mahima Mathur

#MealsMakeFamilies for McDonald's and #SafeLikeAVolkswagen for Volkswagen are David Vaz’s (left) recent successful campaigns. Mahima Mathur (right) was one of the 30 women handpicked from across the world to be a part of DDB Worldwide’s Phyllis Project, a global initiative committed to bridging the gender gap in leadership positions.

Find out why David Vaz, associate creative director, DDB Mudra, and Mahima Mathur creative director, DDB Mudra, are YoungGuns.

YoungGuns Class Of 2023: Mindshare India’s Kartik Prakash and Abhay Sachar

At 29, Kartik Prakash has traversed both media and advertising worlds, driven by a passion for storytelling. He spent four and a half years at renowned agencies like Lowe Lintas and Happy mcgarrybowen, being a first-port-of-call on brands like Britannia, Maruti Suzuki and BharatBenz. Sachar has 13 plus years of experience spread over reputed broadcasters, publishers and media networks like MTV, VICE, TIMES and GroupM. He holds a double advanced certification in Brand Communication Management and Digital Content Marketing from MICA backed by an MBA from IMI, Belgium specializing in International Marketing and HR. (From left to right: Kartik Prakash and Abhay Sachar)

Kartik Prakash and Abhay Sachar are championing content at Mindshare India. Here’s why they are YoungGuns.

28% GST: The beginning of the end for MSME gaming businesses in India?

On the other end of the spectrum, larger players are grappling with losses by implementing as much as 50 percent reductions in marketing expenditures. This is only the beginning, said experts, adding, there will be more pink slips, restructurings and shutdowns. (Representative Image: Michał Parzuchowski via Unsplash)

The gaming businesses are only beginning to see layoffs and shutdowns. There will be more, say experts.

Realistic bids expected for BCCI media rights, experts predict shift from past extravagance

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

Even with BCCI presenting two separate packages for TV and digital, the list of contenders is short. Disney Star, Sony Sports and Viacom18 are said to be the three participants in the bidding.

We love creativity but will keep annoying you if you cross the line: Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Rohit Kumar Singh, Secretary, Department of Consumer Affairs highlighted inflation management, especially in terms of commodities, and protecting the interests of consumers.

Mamaearth owner Honasa Consumer’s Aqualogica brand clocks Rs150 crore in ARR

Aqualogica has made clean drinking water accessible to those in need. Over the last 18 months, the brand said it has adopted 10 villages and been able to impact 10,000 lives supplying 2.5 million liters of water. (Representative Image: m_____me via Unsplash)

The digital-first brand caters to the requirements of Indian skin and tropical weather. With over 25 SKUs, the brand has launched two ranges – Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients.