Month: September 2023

L’Oréal Professionnel enters the metaverse

The brand has premiered five hair looks in collaboration with a CGI artist, Evan Rochette on the world’s biggest cross-game avatar platform Ready Player Me.

L’Oréal Professionnel’s important pillar for this year’s Metaverse initiative includes – more hair looks with hair drops for multiple platforms.

Travel search engine Kayak ropes in Mrunal Thakur as brand ambassador

KAYAK has partnered with Indian film actor Mrunal Thakur to raise awareness about how easy it is to book family travel or even solo travel in the upcoming festive season. (Image sourced from News18)

KAYAK’s consumer research found 98 percent of Indians surveyed intend to travel within India during the festive period, with 3 out of 5 of those surveyed (60 percent) intending to travel internationally over the festive travel period.

Onsitego partners with Hardik Pandya to increase awareness about device protection plans

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

Elevating brand storytelling in H2 2023: A marketer’s manifesto

Married with personalisation, conversational marketing adds delight to a customer’s experience cycle with any brand today, and is fast emerging as a competitive differentiator. (Representative image by Rita Morias via Unsplash)

Whether brands are seizing the festive fervour, embracing digital innovations or championing sustainability, the trail to leadership in India’s dynamic marketing arena is paved by agility and consumer-centricity

I Love You Rasna: When the brand tapped a child’s pester power

In the advertisement released in 1984, Ankita Jhaveri is seen conversing with a bunch of toys, holding a tulip glass containing a drink made with Rasna concentrate and trying to get her ‘friends’ to take a sip. (Stills from the ad)

In 1984, the ‘I Love You Rasna’ campaign struck a chord nationwide and appealed to mothers on a larger scale by tapping children’s pester power, which led to the countrywide popularity of a brand that had been limited to the western Indian market.

YouTube announces new generative AI products to usher in a new era of creative expression

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube has consulted with more than 3k creators in the process of building YouTube Create. Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.

Myntra to strengthen SCM network by scaling up women hires by over 21 percent this festive season

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

The hiring will be spanned across rural locations and villages in states like Haryana, Telangana, West Bengal, and Karnataka. In addition to the supply chain, of the total hires in the contact centre this festive season, 45 percent will be women hires.

Samsung rolls out a new campaign for its Galaxy smartphones

The campaign features two Galaxy products from the house of Samsung. Galaxy S23 Ultra and Galaxy Z Flip5 are the centrepiece of this campaign as they address the needs of Gen Z and millennials with a variety of features. (Stills from the ad)

The film is about offers and the storyline is around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount.