September 2023 – Page 29

Indian consumer tech market surges, indicates striking growth trends in 2023: GfK

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

One of the aspects of this transformation is the untapped potential within the consumer appliances sector. Despite the growth, the penetration of these products remains relatively low, indicating a vast opportunity for industry leaders to explore further.

Is WhatsApp going to start showing ads in chat screens?

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Reports have suggested that WhatsApp is going to show ads in chat screens. The Meta-owned messaging app however has denied it.

Srinivasan K Swamy elected as chairman of ABC

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy has been elected for the year 2023-2024.

Weekly Shorts: Instagram influencers for this holiday season

The next few months will be tricky for many brands and marketers. The holiday sale season will kick off next month with Halloween, followed by Black Friday and Cyber Monday 2023. The challenge be to create buzz leading up to the event with the help of the right influencers. (Representative Image: Maddi Bazzocco via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

How getting due credit helps young creative minds

In an industry where asking for help could look like a sign of weakness, many young creatives tend to suffer in silence and grind away. (representative image by Samuel Regan-Asante via Unsplash)

In an industry where we rarely see (0.01%) attribution and credit given to us in magazines, press or even an Instagram post, giving credit where credit is due is imperative.

InMobi inks strategic partnership with climate action program Ad Net Zero

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

This collaboration underscores InMobi’s commitment to sustainability, aligning with Ad Net Zero’s mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.

Swiggy’s Anuj Rathi joins Jupiter as chief product and marketing officer

In his last stint at Swiggy, Anuj Rathi was in charge of product, marketing, growth, financial services, and partnerships.

Anuj Rathi will work closely with the founder and CEO of the company Jitendra Gupta.

Deloitte report: Private consumption in India projected to expand to $4.5 trillion

The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. (Representative Image: Erik Mclean vis Unsplash)

The report highlights that malls and shopping centres account for a significant share of the organised brick-and-mortar retail sector. This segment is expected to grow at a rapid pace, with a projected ~17 percent CAGR from 2022 to 2028, outpacing the overall growth of the retail pie.