PepsiCo’s Aastha Bhasin: Marketing keeps you curious throughout life

Aastha Bhasin, category lead - Kurkure, PepsiCo India, "We are in the digital age where we are exposed to a lot more information that is both positive and negative, and it generates reactions of equal measure to what you put out. That’s why I think it’s important for us to really create an endearing and secure environment with friends, colleagues and yourself, which goes beyond the social walls."

In a wide-ranging interview, the Kurkure category lead at PepsiCo India opened up on many subjects, including the lighter side of life. Aastha Bhasin said people need to chill out more and stop being serious all the time.

Tata Motors expects strong sales this festive season, sets high hopes for new Nexon

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

Shailesh Chandra, MD (PV & EV Business), Tata Motors exclusively speaking to CNBC-TV18 on the sidelines of Nexon Launch said that the company feels that with factors like strong supply, continued demand and new launches, festive season demand will continue to remain strong.

Actor Deepika Padukone invests in specialty coffee chain Blue Tokai

This is not Deepika Padukone’s, or Ka Enterprises’, first investment in the Indian startup space. Since Ka was set up in 2014, Padukpone has invested in consumer-focused companies like Epigamia, Furlenco, Blu Smart, Bellatrix, Atomberg Technologies, Mokobara, Supertails, and Nua, with average cheque sizes learnt to range from Rs 3-5 crores. (Image source: News18)

Deepika Padukone’s investment, as yet undisclosed, has been made through her investment entity Ka Enterprises as part of Blue Tokai’s Series-B Funding Round.

TRAI issues regulations and amendments to protect digital media copyright

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

Numerous modification/additions were proposed by several stakeholders. Hence, the Authority was of the opinion that system requirements for DRM shall be dealt with in a separate consultation paper.

OTT regulations: TRAI extends comments’ deadline on ‘Regulatory Mechanism’, ‘Selective Banning of OTT Services’ paper

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

Upon deliberation of the industry stakeholders’ request to extend the date for submission of counter comments, TRAI decided to extend the last date for submission to September 29.