Month: September 2023

Jeep finalising electric vehicle strategy for India, looks to increase localisation

Jeep India currently has four products in its portfolio -- Compass, Meridian, Wrangler and Grand Cherokee. Of these four, it exports Jeep Compass and Jeep Meridian to markets such as Japan and Australia, among others. (Representative Image: Kenny Eliason via Unsplash)

Jeep India, which is a part of automobile group Stellantis, also said the company is aiming for over 90 percent localisation in its compact SUV Jeep Compass over the next three years.

How cricket streaming and CTV has changed the game for marketers

The TDSAT however, asked that the AIDCF maintain a list of consumers who have subscribed to the Star Sports channel on their platform as a lot of the same content is being made available through video streaming on Disney Star’s OTT platform. (Image source: BCCI via X)

Cricket advertising isn’t just for the big players; it’s accessible and effective for brands of all sizes. With the right strategy, cricket can be a winning formula for any brand’s marketing playbook.

CTV empowers creation of hyper-targeted campaigns: Arjit Sachdeva of VDO.AI

Estimates suggest that each brand's ad spend during the World Cup could range from approximately INR 2.4 million to 3 million, reflecting their substantial commitment to connect with the cricket-loving audience.

Brands are poised to make significant investments in leveraging CTV and OTT platforms during the 2023 World Cup, with ad spend for this highly anticipated event expected to reach remarkable heights. Notably, key sectors like B2C, including FMCG and automobiles, are likely to lead the charge in terms of ad spend.

Biz Moves: McCann, Dentsu Creative India and Sociowash

Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Representative Image: Joshua Adams via Unsplash)

Keep up with all the key business wins and the account movements.

The ad industry is a changemaker: Srinivasan K Swamy

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy, executive chairman, RK Swamy Hansa Group, feels advertising is a changemaker because it helps shape the mindset and the habits of people, and is therefore a force for societal good.

Bookstrapping: Trailblazer by Mark Benioff and Monica Langley

Mark Benioff believes that businesses that do good and companies that have a social mission tend to be more successful. (Image source: Amazon)

In the book ‘Trailblazer’, the author Mark Benioff spills success secrets for the world of business, shares a message for business owners, highlights his encounter with Mata Amritanandamayi and a lot more.

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

While sportspersons like Neeral Trivedi are representing India and winning big at international forums, brands aren’t widening their partnership possibilities. As a media planner, Trivedi agrees that brands still use return on investments as a metric while drawing sponsorship plans.

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

Koo needs fresh funding or strategic partnership to continue its growth: Mayank Bidawatka

While Koo is yet to file its FY23 financials, its revenues totalled to just Rs 14 lakh in FY22, as per the latest available data, up from Rs 8 lakh in FY21. (Image sourced from CNBC)

Koo, once a high-flying startup, had also roped in Naval Ravikant and Balaji Srinivasan as investors. It had even positioned itself to take on X (formerly Twitter) but now cannot scale without an M&A or fresh capital.