September 2023 – Page 26

Sunfeast Marie Light partners with Southern actor Jyotika to celebrate its relaunch in Tamil Nadu

A still from the ad

The core message of the campaign, “Strong Teams: Born from Light Moments between Couples”, encapsulates the essence of Sunfeast Marie Light

Disney Star sent notice by TDSAT against free streaming of cricket after AIDCF plea

With the ICC rights cycle commencing in a fortnight, Disney Star will have to go ahead and broadcast the upcoming ICC Under-19 Men's Cricket World Cup 2024 on Star Sports channels, marking the initiation of the new media rights cycle from January 19 to February 11. (Image sourced via X - @BCCI)

The plea that was filed by the All India Digital Cable Federation (AIDCF) states that offering free streaming of cricket is unfair for the cable TV industry that pays broadcasters to distribute and showcase cricket matches.

Schbang’s Rayomand Patell: Your mind is the single best intelligence

Rayomand J Patell began his career at Everest Young & Rubicam, and went on to work across SSC&B Lintas, Contract India, Havas Worldwide and Idealake Information Technology Pvt. Ltd.

Rayomand J Patell, chief creative officer and chief integration officer, Schbang mentioned, “ I sincerely believe that you gotta use your own mind first and use AI as a tool to generate what you are seeing inside your head and bring that to life on screen or in print.”

Advertisers are allocating more budgets to open web for measurable results: Criteo

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

According to the media company, finding audiences with a high purchase intent is the key and retail media marks the emergence of the next essential channel for advertising.

Mother’s Recipe assigns Bang In The Middle its creative duties

Bang In The Middle will handle Mother’s Recipe's mainline advertising, BTL and retail work. (Pictured (L) Sanjana Desai and (R) Rajive Mathur)

Bang In The Middle will partner Mother’s Recipe in expanding the share and footprint of the brand in India and across the globe.

Mullen Lintas chosen as agency of record for Reliance Retail’s Yousta

The account will be managed by the Mumbai office of Mullen Lintas.

Mullen Lintas will focus on a digital-first approach to create and craft compelling strategies to amplify the brand’s mission of making high-fashion accessible to the youth.

Grapes bags the digital mandate of Siyaram’s

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As part of the mandate, Grapes will be handling the brand’s end-to-end digital strategy and digital marketing needs. It will include both creative and media responsibilities.

Sanjay Dutt and Arshad Warsi reprise their roles as Munna Bhai and Circuit in Acko’s latest ad campaign

Acko and Leo Burnett have launched a new ad campaign directed by Rajkumar Hirani featuring Sanjay Dutt and Arshad Warsi in their iconic roles of Munna Bhai and Circuit, on Munna Bhai MBBS’s 20th anniversary.

Tinder partners with Center for Social Research for safety guide on platform

Users in the age bracket of 18-25 make up 50 percent of the platform’s community. Moreover, even LGBTQIA+ community have found their voice on the platform, which accounts to 54 percent, added Aahana Dhar in the report. (Representative Image: Mika Baumeister via Unsplash)

The online dating app will use the NGO CSR India’s insights amid the intersection of technology and violence against women.

MAdtech Point: Chaos theory, its relevance in MAdTech and the New PII

Privacy regulations are redefining the way consumers are discovered and engaged, particularly when it comes to securing and managing consumer consent. The power is shifting back to the consumer and the advancement in technology is driving a new set of innovations including the tokenization of consumer engagement. (Representative Image: Alexander Sinn via Unsplash)

While AdTech is about inventories, MarTech is always about identities. And the twain never met; not sure it will, even though the industry is calling out for its integration, writes our columnist Gowthaman Ragothaman.