September 2023 – Page 38

Pepsi maker Varun Beverages set to ride on growth in refrigerator sales in rural areas

Varun Beverages has set up a subsidiary in South Africa. The South African market is expected to be a billion-case market thanks to its high per capita consumption, said Motilal Oswal. (Representative image by Sam Cumming via Unsplash)

The stock is currently trading at 46 times its FY25 EPS estimates. Although the current valuations are stretched, and there is a limited near-term upside on the stock, it has strong growth prospects for the long-term.

Croma releases Croma Unboxed; Decodes key consumer trends on iPhones since 2020

Mumbai, while second in iPhone purchases, experienced a significant iPhone wave, with over a tenfold increase in 2022. Following closely are Pune, Bengaluru, and Hyderabad, with growth percentages of 198%, 221%, and 132%, respectively, from 2021 to 2022. (Representative Image: Laurenz Heymann via Unsplash)

Delhi witnessed an impressive 47 percent growth in iPhone sales from 2020 to 2021 and an astounding 106 percent growth from 2021 to 2022. Meanwhile, Mumbai, while second in iPhone purchases, experienced a significant iPhone wave, with over a tenfold increase in 2022.

WPP CEO Mark Read’s ambition to double the size of India business in 5 years

Mark Read stated that WPP sees AI as an opportunity rather than a danger, and that AI would complement, not replace, human innovation.

WPP’s chief executive officer Mark Read on India’s global clout and the market’s importance in WPP’s scheme of things.

What’s driving growth for the $9 billion Kohler company?

David Kohler, Chair and Chief Executive Officer of Kohler Company.

David Kohler, Chair and Chief Executive Officer of Kohler Company, speaks on India’s decade, the luxury market, path to sustainability, golf and more.

All India Digital Cable Federation (AIDCF) moves TDSAT against DD Free Dish: Report

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

Prasar Bharati’s DD Free Dish has allegedly not been following the TRAI’s regulations that requires all provided channels to be encrypted, as per a report.

Bollywood celebs are in so many ads; sometimes people don’t bother to look at the campaign: Manoj Tulsian, Greenply CEO

NT Rama Rao Jr has left a global footprint because of the movie RRR which was nominated for and won an Oscar for Best Song.

Manoj Tulsian, joint managing director and CEO, Greenply Industries, shares insights on the new campaign, looking out for the carpenter community, and more.

Gen AI takes the stage in Bingo! Mad Angles’ rap campaign

Consumers inundated the campaign pages on social media with their own theories. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of memes that brought the theories to life.

The campaign began when Bingo! – through a cryptic TVC teaser – posed the question:“Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery.

Is Dheeraj Sinha joining FCB Group?: Exclusive

Insiders suggest Dheeraj Sinha's appointment at FCB Group is a factor of his leadership and contribution in turning around Leo Burnett's fortunes, bringing fame and awards to the agency, and turning it into a future-ready firm.

Dheeraj Sinha, who recently quit Leo Burnett, part of Publicis Groupe, is expected to join FCB, agency insiders told Storyboard18.

Max Life Insurance fields Rohit Sharma, Ritika Sajdeh to win ‘trust’

"AI will continue to grow in influence as we move forward and enable BFSI as an industry to deliver experiences that delight and differentiate themselves to their consumers," Rahul Talwar, chief marketing officer, Max Life Insurance. (Image: Stills from the ad)

Rahul Talwar, chief marketing officer, Max Life Insurance, shares the strategies behind the making of the brand’s new ad campaign, why they chose the celebrity couple, and plans for the festive quarter.