September 2023 – Page 39

AnyMind Group appoints Arjun Paramhans as India lead of influencer management for AnyTag

In his previous role at Verse Innovation, Arjun Paramhans played a role in driving the digital revenue, product monetization and creative solutions.

Arjun Paramhans has led award-winning social media initiatives, creative communication, partnerships and influencer marketing campaigns for brands like Red Bull, Samsung, Royal Enfield, Airtel and more.

Welspun ropes in dentsu X as its partner for integrated media solutions

The agency’s purpose-driven media expertise combined with the network’s strategic foray into practices like Martech (big data, analytics, CRM, CDP) gaming, omni channel commerce, and content will help the brand to further build upon revenues. Welspun’s brands have been highly active on digital and traditional media platforms, engaging with consumers across multiple touchpoints. (L to R: Manjari Upadhye, Anita Kotwani, and Jose Leon)

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Media veteran Raj Nayak joins YAAP’s advisory board

Nayak's illustrious career spans over three decades, during which he has founded and held leadership positions at some of the world's largest media and entertainment companies, including Star TV and NDTV.

Raj Nayak will be instrumental in driving YAAP’s strategic growth and expansion plans.

Red Bangle hires Ankur Bora as SVP – business development and client servicing

Ankur Bora will play a critical role in strengthening relationships with Red Bangle’s clients.

Ankur Bora will be responsible for accelerating Red Bangle’s new growth opportunities and bolstering the business.

WPP promotes COO Andrew Scott to board

Andrew joined WPP in 1999 as director of corporate development.

Andrew Scott’s additional mandate is to improve operational effectiveness.

CXO Moves: Exec movements at Leo Burnett, Samsung, BharatPe, Twitter, Pepperfry and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Dheeraj Sinha, Nishant Jain, Vivek Gupta and Shirish Agarwal)

Executives move in the world of brands and agencies.

Consumers think of financial services apps like a petrol pump: Kunal Shah, CRED

CRED, the fintech company started by Kunal Shah, has cut marketing expenses by 27 percent in the fiscal ending March 2023. (Image source: Moneycontrol)

One of the unicorns in the record breaking year of 2021, surfing on the pandemic-led digital wave, Kunal Shah’s startup has raised nearly $800 million since inception in 2018 and its current valuation stands over $6 billion.

Thomas Cook India partners with NPCI for RuPay Forex Card; pilot kicks off with UAE

The company also has as angel investors including Shivashish Chatterjee and Yuvraj Singh (founders of DMI Finance) and Harpreet Singh Grover (who founded and exited CoCubes). (Image via Unsplash)

The company’s prepaid card issuance is up by 228 percent YoY (FY23). RuPay Forex Card pilot starts with UAE as visitors to Dubai from India have surpassed pre-pandemic levels.

MAdtech Point: If Advertising will no longer run the Internet, then what will run the Internet?

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

Impact of responsible use of consumer data and consent management is resetting the balance that runs the Internet.

Biz Moves: Omnicom Media Group, Team Pumpkin and Narrative

Global advertising, marketing and corporate communications company Omnicom Media Group has retained the media planning and buying account of banking major HSBC. (Representative Image: Jonathan Chng via Unsplash)

Keep up with all the key business wins and the account movements.