Month: September 2023

India is going through a huge creative revolution: Diageo’s Amitabh Pande

Let’s build the brands, let’s create content in the direction of the world we want to build and leave behind for our children. - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India advices platforms like Storyboard18 YoungGuns to use creativity for good towards inclusion and progressive marketing.

Shopping habits: comfort and convenience matter more than price for Gen Z and Millennials

The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. (Representative Image: Erik Mclean vis Unsplash)

Key findings from a Havas Report on how India buys and how tech shapes e-commerce experience.

SEBI, Finfluencers: Should finfluencers be viewed as being similar to media outlets?

For success in the field of content creation, Sharan Hegde said that influencers or content creators need to go deep into their understanding of the fintech product they want to talk about, make the right connects and work really hard.

The proposed SEBI standards appear to be geared toward SEBI-registered firms, but little thought is given to simplifying registration, writes finfluencer Sharan Hegde.

Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?

The films, directed by Fusion Films, which spans South Korea, Spain, and France, show foreign locals speaking Hindi while narrating the features of the Scapia Federal Credit Card. The foreign actors learned to speak Hindi to give an authentic experience to the viewers.

The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.

Not walking away from an opportunity but walking towards the best opportunity: Mastercard’s Raja Rajamannar on cricket WC

Raja Rajamannar, chief marketing and communications officer and president - healthcare business, Mastercard (left) talks about Mastercard aiming to curate experiences that are unique from an Indian consumer’s point of view and bringing them to life to create priceless moments for consumers, and amplifying storymaking as opposed to advertising which is storytelling. (Right image sourced from @ICC via Twitter)

Mastercard’s global CMCO Raja Rajamannar on cricket, the global partnership with ICC, the BCCI deal and sports marketing.

YoungGuns Class Of 2023: EssenceMediacom’s Kanishka Tandon and Priyanka Shanbhag

Priyanka Shanbag (left) has been a part of the media team that works on Ariel’s multi-award winning #ShareTheLoad campaign. To satisfy her creative instincts, Kanishka Tandon (right) manages an Instagram handle for her mother called “Flavours & Aromas” to amplify her love for baking,

Find out why Kanishka Tandon and Priyanka Shanbhag are YoungGuns with purpose and passion.

Hyundai expects 9-10 percent growth in passenger car sales during festive season

The car maker’s move comes at a time when the EV penetration in passenger cars continues to hover around 1.5-2%, according to the Federation of Automobile Dealers Associations (FADA). (Image sourced from CNBC)

The launch of the new Exter has led to demand for SUVs. 65,000 bookings have been made so far and there is a six-month waiting period.