October 2023 – Page 2

Hindustan Unilever increases its ad spends

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

India’s largest spender on advertising wants to maintain its ad spends because of increasing competitive intensity.

Cricket World Cup 2023 sees 24 percent surge in ad volumes: TAM

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Vini Product, Mahindra & Mahindra, FX Mart, Hindustan Unilever, and Coca Cola India are the top advertisers so far.

Nazara unveils new game publishing division

For the first half of FY24, Nazara reported a 42 percent year-on-year (YoY) increase in profit after tax to Rs 45 crore as against Rs 31.7 crore profit in H1FY23. Revenue from operations grew by 13 percent to Rs 551.7 crore as against Rs 486.9 crore in H1FY23. (Representative Image via Unsplash)

Nazara will invest a minimum of Rs 1 Crore per game and aims to launch up to 20 games over the next 18 months.

SAT’s decision clears path for smooth Zee-Sony merger, easing legal hurdles

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

The tribunal’s decision to set aside Sebi’s order has come as a significant relief to Zee Entertainment, alleviating the company from the legal uncertainties that clouded its merger plans with Sony Pictures India.

71 percent of daily Snapchatters between 16 to 64 years do not use X (Twitter) regularly

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

The brand commissioned this survey on a global scale, covering 27 markets, and collected insights from 20,000 daily Snapchatters across different countries throughout the first half of 2023.

Publicis Groupe’s BBH onboards Anupam Chauhan as senior vice president – account management

As the senior vice president - account management, Anupam Chauhan will shape the agency's future growth.

Based out of the agency’s Gurgaon office, Anupam Chauhan’s date will be to lead and drive the account management function.

Omnicom picks up Ascential’s e-commerce business, Flywheel Digital

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

This is for a net cash purchase price of approximately $835 million.

Pureplay Skin Sciences’ Shivani Behl joins Foxtale as chief marketing officer

Shivani Behl started her career with Tata Motors and went on to work across Reebok India Company, VIP Industries, Reliance Brands, Lakme Lever and Shoppers Stop.

Prior to this, Shivani Behl was the CMO of Pureplay Skin Sciences.

Storyboard18’s Visionaries: An evening of excitement, camaraderie and a toast to the future

Storyboard18's Visionaries Part 1 at The Oberoi, Gurgaon.

It’s a wrap for the first edition of Storyboard18’s Visionaries. Here’s a highlight reel on what went down on October 27 at The Oberoi, Gurgaon. Storyboard’s Visionaries was predominantly an occasion to celebrate CMOs who have made a deep impact through their work that has catapulted the growth of their respective companies and brands.

Top marketers felicitated at Storyboard18’s Visionaries – Part 1

Visionaries chapters across cities will feature curated dialogues, spotlighting key issues and surfacing winning strategies.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.