October 2023 – Page 36

Enforcement Directorate summons Ranbir Kapoor in connection to Mahadev Online Book app

Mahadev Online Book App is allegedly serving as an umbrella for illegal betting sites

Numerous illegal offshore betting platforms, featuring celebrities like Kapoor, Rannvijay Singha, Badshah, Nora Fatehi, openly operate in India.

Honasa Consumer hires Nishchay Bahl as SVP – offline business

Nishchay Bahl comes with over 15 years of leadership experience managing cross functional teams in various [P&L roles in the FMCG domain across channels (GT, MT, e-commerce) with functional expertise in sales, key account management, digital marketing, customer and shopper marketing and brand management across some of the leading CPG companies in India like Britannia and Reckitt.

In his last role, Bahl was the chief business officer (offline) for Good Glam Group.

Domino’s slashes pizza rates to compete with smaller and newer rivals

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

The calculated price reduction by Domino’s Pizza is a reflection of the broader trend in the fast-moving consumer goods (FMCG) sector, where local players are increasingly challenging established brands and even surpassing them in specific markets.

GOZOOP HAWK wins digital customer service mandate for Godrej Properties

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The mandate will be managed from the agency’s headquarter in Mumbai.

Mahindra & Mahindra aims to boost revenue by increasing its global footprint

Mahindra & Mahindra (M&M) announced on December 13, 2023, that, in collaboration with external investors, it will infuse Rs 875 crore into Classic Legends Pvt Ltd (CLPL). (Representative Image: Guruprasath Chandrasekaran via Unsplash)

With increase in EV adoption, the Mumbai-based automaker aims to enter the European market with its upcoming Born Electric range.

Suhana Masala launches new ad campaign; promotes new Gujarat spice range

The multi-media campaign will run across TV, digital, Out-of-Home and retail activation mediums.

The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.

Ranjan Pai to invest in unicorn beauty brand Purplle

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

According to Moneycontrol, Pai is likely to buy JSW Ventures’ shares in the firm for Rs 60-70 crore. This would be the second instance of JSW Ventures offloading shares in Purplle in five months.

Goodknight challenges gender stereotypes with new campaign starring actor Zeeshan Ayyub

The TVC released as part of the campaign stars actor Zeeshan Ayyub as a father to a new-born.

Through this campaign, Goodknight acknowledges fathers’ efforts in ensuring their child’s peaceful sleep.

Social media ads draw 34 percent Indian consumers this festive season: Study

Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today's festive market.(Representative Image: Gilles Lambert via Unsplash)

Consumption of media (TV, Internet, Radio, etc.) has increased for 20 percent of families, depicting a slight increase in media consumption percentage by 1 percent from last month.

Meta to lay off employees from Reality Labs division: Reports

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

On 3rd October, employees were informed of the layoffs in a post on Meta’s internal discussion forum Workplace. The post revealed that they would be notified about their status with the company by early Wednesday morning.