Month: November 2023

Flipkart releases new set of ad films under its ‘Kuch Khaas Kamao’ campaign

The campaign revolves around the message of ‘Kuch Khaas Kamao’ conceptualized through two films which emphasizes on the significance of earning trust and building connections while sellers cater to the needs of the customers.  

The campaign revolves around the fact that every purchase by a customer is more than just a transaction for the sellers who sell it on Flipkart. Every order becomes an opportunity for the sellers to be a part of the customer’s journey while they play a crucial role in catering to their needs.

Cristiano Ronaldo faces lawsuit over association with Binance

Ronaldo has failed to disclose how much Binance paid him for the deal, a requirement under US law. This could potentially be trouble for the footballer. (Image sourced via Forbes)

A class-action lawsuit has been filed against CR7 in the USA seeking $1 billion in damages for his association and promotion of Binance.

Foot Locker signs long-term licensing agreement with Metro Brands and Nykaa Fashion

Under the terms of the agreements, MBL is granted exclusive rights to own and operate Foot Locker stores within India and to sell authorized merchandise in Foot Locker stores. (Representative image by Sebastien Chiron via Unsplash)

According to a report, the volume of the sneaker segment in India is projected to reach 66 million pairs by 2028.

Candidates who crack civil services will no longer be allowed to earn through ads

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

CCPA has also sent notices to 20 IAS coaching institutes for misleading ads. Recently, it also imposed a penalty of Rs 10 lakh on Byju’s for such misleading ads. Byju’s, however, disagreed with the order.

Elon Musk slams advertisers for pulling out of X

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Musk did acknowledge that a continued cold-shoulder from brands could possibly bankrupt X but suggested that people would blame brands for the bankruptcy and not him.

Max Life Insurance to enhance personalisation through AI

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The campaign encompasses end to end created- personalized videos, messages, and greetings for customers, fundamentally enhancing their interactions with the brand.

Madison Loop has bagged Oberoi Realty’s integrated mandate

Sarina Menezes, head and vice president – brand marketing and corporate communication, Oberoi Realty, commented, "We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty". (Representative Image: engin akyurt via Unsplash)

The agency will oversee creative, digital media, social media and performance marketing for the client.

Post-World Cup surge: High-stakes political betting ahead of state election results

Earlier this month, the Ministry of Electronics and Information Technology (MeitY) issued blocking orders for 22 illegal betting apps and websites, including Mahadev Book and Reddyannaprestopro. This action followed investigations by the Enforcement Directorate (ED) into an illegal betting app syndicate, leading to raids on Mahadev Book in Chhattisgarh. (Representative Image: Keenan Constance via Unsplash)

In India, betting and gambling are state subjects, meaning that they may be legal in some states and not in others. However, betting on the outcome of elections is uniformly prohibited

Disney’s streak of box office failures continues; what is the path to recovery?

Disney’s only real success this year has been Guardians of the Galaxy Vol. 3, which had a  relatively strong run, generating $845 million globally. However, analysts did expect the film, being the last of the trilogy to reach closer to the billion-dollar threshold. (Image sourced via CNBC)

‘Wish’, a musical about the wishing star that so many Disney characters have wished upon in the studio’s century-long journey failed to attract families during its release on Thanksgiving. The movie collected a poor $31.7 million over the five-day long holiday.