Month: November 2023

Gillette launches new ad campaign featuring cricketers Shubman Gill and Shreyas Iyer

“Get a chance to play with the stars” is a digital film that bridges the gap between the fans and their favourite cricketers via this chance provided by the brand. (Images sourced via X and Forbes India)

Gillette Mach3 and Fuzion5 have come up with a campaign titled ‘Play With The Stars’ which is a golden opportunity for select consumers to get a chance to meet their cricketing idols and play a game with them on purchase of Gillette’s Cricket edition pack.

Sift Kaur Samra signs with Baseline Ventures for commercial representation

Sift Kaur Samra's outstanding performance at the Hangzhou Asian Games 50m Rifle 3 Positions event included a historic gold medal, marking India's first victory in this category. She not only set a new world record but also contributed significantly to the team's success, securing a silver medal in the Women's 50m Rifle three positions team event at the same Games.

At the 2023 ISSF World Championship in Baku, Samra made history for India by clinching an Olympic quota for the Paris 2024 Games, finishing fifth in the women’s 50m rifle three positions event.

DS Group onboards Atom Network as its creative partner; to handle the brand’s dairy biz

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The agency was awarded the business after a competitive pitch process.

#BlastFromThePast: DDB Tribal’s Iraj Fraz picks his all-time favourite ads

This week Iraj Fraz, creative head, DDB Tribal picks ads of American Tourister, Sri Lanka Eye Donation Society and India v/s India. Here’s why these ads made a lasting impression on him. (Stills from the ads)

Iraj Fraz, creative head, DDB Tribal shares ads that were ahead of it time and tried to bring in a change through effective storytelling.

16.2 million workers in India need to be upskilled and reskilled in AI and automation: ServiceNow

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The research by ServiceNow analyses the current status quo of India’s workforce, impact of AI and automation across industries and roadmap to how stakeholders can equip the workforce with the relevant digital skills to bridge the demand-supply gap.

Electric two-wheelers lead EV sales in India, passenger vehicles to grow 6-9% in FY24: ICRA

The commercial vehicle industry, on the other hand, saw robust growth in FY23, with a modest 2-4% YoY growth expected in FY24. However, the two-wheeler industry continues to struggle, with volumes still below pre-COVID peak levels. (Representative Image: Michael Fousert via Unsplash)

ICRA has forecast a CAGR of 6-9% across the automotive segments over the medium to long term. As the electrification transition continues, OEMs are expected to invest significantly in the development of EV platforms and hiking manufacturing capacities.

WPP promotes Lindsay Pattison to global chief people officer

Lindsay Pattison is currently WPP’s global chief client officer, leading WPP’s relationships with its major clients – a role she has held since 2018. She is responsible for developing and supporting the global client leaders of the company’s largest clients, representing a third of WPP’s revenue.

Lindsay Pattison succeeds Jennifer Remling, who is leaving to become chief people officer at Warner Bros. Discovery.

Ola, Uber and Dunzo among worst platforms for gig workers, bigbasket tops fair work norms list

Flipkart, bigbasket and Urban Company were the only platforms with a minimum wage policy to ensure that all their workers earn at least the hourly local minimum wage after factoring in work-related costs. (Representative Image: Henrique Hanemann via Unsplash)

Fairwork India 2023 report: While Ola and Porter scored zero in fair work standards for gig workers. and bigbasket got six points, none of the 12 platforms evaluated on fair pay, work conditions, contracts, management, and representation principles managed to get a perfect score of 10.