Month: November 2023

Godrej Results: GCPL delivers double-digit volume growth in 2Q FY 2024 results

Sudhir Sitapati also shared his insights on building brands in today’s India. But adding a word of caution when he said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Sudhir Sitapati, MD and CEO, GCPL, said the company continues to remain focused on driving volume-led growth along with healthy investments in brands.

Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

The creator economy has also transitioned from primarily being ad-driven to diversifying into other monetisation channels like microtransactions and subscriptions. (Representative Image: TheRegisti via Unsplash)

Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.

Creator Economy Summit: Financial content is good for market; it should be regulated but not banned, say experts

For success in the field of content creation, Hegde said that influencers or content creators need to go deep into their understanding of the fintech product they want to talk about, make the right connects and work really hard. (Image source: Sharan Hegde via X)

The regulation of financial advice from influencers has been a hot topic of discussion over the last few months with many influencers coming under the scanner for promising assured returns.

Creator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty

The veteran actor has invested in several startups, including jewellery brand MetaMan, NFT marketplace Colexion, health-tech startup Vieroots, wellness nutrition brand BodyFirst and fitness brand Aquatein, among others.

At Moneycontrol Creator Economy Summit 2023, the Bollywood star talks about dealing with box office failures, managing his money, and his favourite cricket player.

Creator Economy Summit: India a critical market for YouTube, will continue to influence strategy, says Ishan John Chatterjee

Ishan John Chatterjee is also betting on the latest AI advances to make it easier for creators to make content and maintain its position as a preferred platform for them.

While mobile devices continue to dominate usage on YouTube, Chatterjee said living room screens have been the fastest growing surface in India for the last five years.

Jio World Plaza: Mumbai’s new hotspot for high-end retail, luxury and leisure

Jio World Plaza is crafted as a select center for shopping, entertainment, and dining. Covering four levels over an extensive area of 750,000 square feet, the retail selection features an impressive lineup of 66 high-end brands. (Image source: Moneycontrol)

Jio World Plaza, designed as an exclusive hub for retail, leisure, and dining, opens in Mumbai.

Communication company Moshi Moshi bags Klub’s social media marketing mandate

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

The mandate entails a comprehensive social media marketing strategy to amplify and create social media campaigns and content strategies to build a stronger brand voice.

Karwa Chauth is the biggest festive moment for SUGAR Cosmetics. Here’s why

SUGAR Cosmetics offers over 550 products, catering to lips, skin, eyes and so on. The company has placed its products in over 40,000 retail outlets, and is looking to bump that up to 1 lakh outlets by next year. There are also plans to open 250 exclusive stores by the end of FY24.

According to Vineeta Singh, founder, SUGAR Cosmetics, the brand sold products worth Rs 4 crore ahead of Karwa Chauth and Rs 75 crore in October alone.

Dabur Amla highlights fresh perspective of Karwa Chauth in a new campaign

The film showcases Priya Malik's journey with Karwa Chauth, influenced initially by her parents' experiences. Following her marriage, Malik found herself cherishing the smaller gestures associated with the festival. (Stills from the campaign)

With this campaign, Dabur Amla aims to present a fresh perspective, underscoring that Karwa Chauth is a voluntary expression of love and affection, far from being an obligatory ritual.

‘Instagram is a showroom, YouTube is a classroom’: What powers influence among Gen Z

According to a study conducted by Yuvaa, 50 percent of Gen Z consumers are not actually influenced by influencers or celebrity endorsers to make a purchase decision. In fact, they rely on their friends for advice on products and services.

Catch the key highlights from the session on who powers influence for GenZ, at the Moneycontrol Creator Economy Summit.