January 2024 – Page 15

Razorpay launches digital ad campaign to educate customers about safety measures for digital payments

The 2-part ad series featuring Gulshan Grover and Urvashi Dholakia aims to empower end-consumers with essential information for making informed decisions when engaging with a business through digital transactions.

Gulshan Grover and Urvashi Dholakia play the role of unethical business owners who aggravate the insecurities of these customers.

Moj and ShareChat partner with Integral Ad Science

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

This is in order to deploy media quality measurement for the advertisers on its platform.

Frodoh announces partnership with Lenskart to target CTV homes in Ahmedabad

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Beyond mere viewership metrics, Lenskart’s reported 15 percent to 18 percent increase in store walk-ins across Ahmedabad

B Lab conducts initial review of partnership between Havas and Shell

In 2020, Shell had pledged net-zero carbon emissions by 2050. But, along 2023, this was backtracked. (Representative Image: Markus Winkler via Unsplash)

A series of complaints were received from 26 B Corp agencies (communication and advertising agencies) between September and October. Since then, there has been pressure on B Corp to strip the agency’s B Corp accreditation (a certification signifying that businesses are meeting high standards of performance, transparency and accountability).

Pidilite Industries reports revenue of Rs 3,130 crore aided by robust underlying volume growth

Pidilite Industries for the quarter under consideration came in at Rs 742.5 crore. (Image from Wikipedia)

India’s leading manufacturer of adhesives, sealants, and construction chemicals reported a consolidated profit after tax (PAT) or net profit at Rs 510.9 crore for the quarter ended December 31, 2023.

Delhi High Court stays ASCI ruling that prevents Kent from using ‘Kent deta hai sabse shudh paani’ tagline

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The ASCI passed the order on December 29, 2023 after realising that Kent’s claim was without any supporting data. The complaint was filed by TTK Prestige.

Sony CEO NP Singh reveals bold plans after Zee merger fallout, promises new era of growth

According to senior management, clear strategy and focused execution have helped the brand grow in a challenging business environment.

In an internal communication to the company employees, NP Singh shared Sony’s strategic vision after the fallout and plans to lead the media and entertainment space.

What was Zee promoter Subhash Chandra’s plea to FM before merger fallout with Sony?

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Chandra in a letter to Nirmala Sitharaman accused SEBI of sensationalising matters through media platforms with summoning of ex Zee directors days before merger deadline.

Delhi High Court rules in favour of English Football Association over trademark infringement

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The trademark had been challenged by Indian textile company Premier Mills. It was done in opposition of the trademark appearing on clothing, footwear and headgear.

MakeMyTrip records highest quaterly gross bookings; hotels and packages segment see 38.8 percent growth

During the quarter, the company built on its spiritual tourism product and launched Ayodhya charter train package with 800 passengers and it plans to scale this and other similar offerings in the coming quarters. (Image source: Moneycontrol)