January 2024 – Page 16

Netflix film’s chief Scott Stuber to step down

Scott Stuber began his career at Universal Pictures and then moved to Bluegrass Films.

Scott Stuber joined Netflix in 2017 and became the chairman of Netflix film in 2023.

Byju’s files FY22 financials with MCA; losses balloon to Rs 8,245 crore

The company has laid off thousands of employees in the past two years as it battled a double blow of drying venture capital funding and slowing demand for online learning services. (Image source: Moneycontrol)

In the FY22 financials, the Byju’s auditor cautioned that a material uncertainty exists due to its large losses and a $1.2 billion loan that may cast significant doubt on the group’s ability to continue as a going concern.

Zee-Sony fallout doesn’t bother advertisers as long as we deliver the promised GRPs: Sujata Dwibedy

Dwibedy talks about expectations they had from the merger, implications of the fallout, the future of GEC and more.

According to Dwibedy, for advertisers seeking impactful properties and high GRPs, the potential combination of Sony and Zee would have been ideal.

Nodwin Gaming acquires Comic Con India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

NODWIN Gaming will acquire 100 percent of the shares of Comic Con India at a valuation of Rs 55 Crore through a combination of cash and share swap from the founders of Comic Con India – Jatin Varma and Karan Kalra.

Ad volumes on television saw 22 percent increase in 2023:TAM

Out of the top 10 brands present in 2023, 5 of them belonged to Reckitt Benckiser (India) and 3 belonged to Hindustan Unilever.

Compared to 2022, food & beverages sector retained its first position in 2023.

Ayodhya set to become India’s next big spiritual tourism destination

Radisson intends to introduce branded hotels in Vrindavan, Uttar Pradesh, and Ujjain, Madhya Pradesh, solidifying its foothold in the Indian market. (Image source: Moneycontrol)

With new hotels coming up, homestays offering a taste of Awadhi food experience, and better connectivity, the temple city is expected to attract over 50 million tourists per year.

Starlink launch in India: Speed, price, how it works – All you need to know

Starlink applied for a global mobile personal communication by satellite services (GMPCS) licence in 2022. With this, it will become the third company – after Jio Satellite Communications and OneWeb – to get this licence. (Image source: Moneycontrol)

Starlink in India: Elon Musk’s Starlink will be the third internet service provider to offer satellite internet services in India.

Tata and Zomato backed Cult.fit fires 120-150 employees to better financial health

The unicorn backed by Tata Digital and Zomato as investors, currently has a cash burn of around Rs 15 crore. (Representative Image: John Arano via Unsplash)

The layoffs come at a time when Cult.fit plans to go public in the next 2-3 years.

Deltin launches AI-based marketing campaign, to raise marketing budget by 10-15 percent in FY 24-25

The campaign utilised artificial intelligence (AI) to customise each invite, with the actor extending a personal invitation to guests. (Image source: News18)

Company launches a hyper-personalised video campaign for its upcoming event, Star Weekend, featuring actress Tamannaah Bhatia. Increased marketing budget to also cover the promotion of a new floating casino, which will be operational in the next financial year.

Burger King’s new campaign seeks to rename McDonald Island

The hidden island becomes a symbol of Burger King’s rivalry with McDonald’s. (Images sourced via official websites)

In a strategic move to establish its presence as a worthy fast food chain, Burger King Brazil launched a campaign through a two minute mockumentary.