January 2024 – Page 17

Shankar Mahadevan on partnering with Cipla to help kids embrace their resilience and strength

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

The singer-composer talks about the thought process behind creating the anthem for the Tuffies campaign and how it raises awareness about asthma and instils values of acceptance towards peers with different conditions.

Uniqlo’s fashion fury: Shein’s ‘Mary Poppins Bag’ mimicry sparks legal battle

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

Uniqlo takes legal action against Shein, alleging copycat ‘Mary Poppins Bag’ infringement and demands $1.1 million in damages.

Subhash Chandra sought Finance Minister’s intervention ahead of $10 billion Zee-Sony merger collapse

In the letter, Chandra alleged that hasty steps are being taken in the merger process and the SEBI investigations do not bother him as much as the timing of the new notice. (Image via Twitter)

In his letter to Nirmala Sitharaman, the Chandra raised concerns timing of SEBI investigations.

Cipla’s Achin Gupta on fostering a healthier and more informed environments for children and their caregivers

Achin Gupta, CEO, One India Business, Cipla, shares why the brand chose to partner with Mahadevan, how it is leveraging integrated marketing to connect with diverse audience segments, and more.

As the CEO puts it, the pharma company’s Tuffies awareness campaign leverages the ‘reel’ generation while engaging over 3,000 mom influencers and their children.

Good Glamm Group enters into three-year partnership with Karan Johar’s Dharma Productions

The Dharma Production's collaboration will highlight these brands through co-branded lines, limited edition launches, and marketing campaigns exclusively released under its banner. (Images sourced via official websites)

In an exclusive three year deal, all the theatre and OTT releases of the production house will promote Good Glamm’s beauty brands.

Coca-Cola’s ‘New Guy’ ad is a great entrant to portfolio marketing

The campaign is not limited to television; it is an overall approach.

Departing from traditional the new Coca-Cola campaign, “New Guy,” introduces viewers to the diverse “family” of Coca-Cola products.

Zee’s Punit Goenka to be potentially ousted? Shareholders call for EGM

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Shareholders had also reached out to the Securities and Exchanges Board of India (SEBI) asking for regulatory interventions to talk about the excessive delay in the merger of the two entities i.e Zee and Sony.

CNN-News18 dominates with 3.33 lakh peak concurrency during Ram Temple inauguration

In the 1 p.m. - 2 p.m. slot, the audience was glued to CNN-News18 to watch the celebration at Ayodhya and speeches by Prime Minister Narendra Modi and Uttar Pradesh’s CM Yogi Adityanath, among others.

According to the data by Databeings, CNN-News18 grabbed the top spot, while India Today followed with 3.19 lakh peak concurrency, Times Now was on the third position, reaching 2.05 lakh peak concurrent viewership.

Goafest 2024 – India’s ad festival to be held from 29th-31st May 2024

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.  (Representative Image: My Life Through A Lens via Unsplash)

Drawing over 2000 industry professionals annually, Goafest is anticipating increased participation from advertisers. Goafest 2024 will offer a platform for learning, recognition, and celebration. 