Apple has maintained its position as the dominant player in the premium smartphone market, with 71 percent value share.
Month: January 2024
Zee-Sony Merger End: Zee to take legal action after Sony’s merger termination notice
Sony has demanded USD 90 million as termination fee. ZEEL has categorically denied all the assertions raised by Culver Max and BEPL on the alleged breaches under the terms of the MCA.
Ayodhya OOH ad rates see 150 percent growth
While multinational FMCG brands remain present, the spotlight is now on local brands like Vicco and others in categories like educational institute, real estate and jewellery.
Dream11 parent co Dream Sports spends Rs 2,964 crores on advertising in FY2023
Dream11’s advertisement and promotional expenses accounted for 51 percent of its total burn.
Sony terminates merger agreement with Zee Entertainment: Breaking
The merger, announced on December 22, 2021, faced delays and unmet closing conditions, ultimately leading to the expiration of the end date.
Paytm’s marketing and promotional costs stand at Rs 275.2 crore in Q3
Employee benefit expenses accounted for 37 percent of the total expenses in Q3 FY24.
Feminine hygiene brand Sofy onboards Sara Ali Khan as brand ambassador
The commercial, showcasing a day in Sara Ali Khan’s life, emphasises her hectic routine, effortlessly balancing professional commitments and personal life.
Havells’ Parag Bhatnagar on blending aesthetics and functionality in the lightning design of Ram Mandir
Parag Bhatnagar, President of Havells India shares how Havells pushed the boundaries of innovation while respecting the cultural heritage of Ram Mandir.
CXO Moves: Exec appointments across VML, Ogilvy, Nissan Motor, Madison Media, Havas and more
Executive moves in the world of brands and agencies.
Sony sends merger termination letter to Zee: Reports
Sony has reportedly terminated the Zee merger deal.