January 2024 – Page 30

The king is back: SRK’s blockbuster return to box office and brand deals

Khan has inked more than 10 brand deals in the past year. Some examples are RealMe smartphones, ITC Dark Fantasy biscuits, fashion-giant Myntra, and Everest Masala. (Image sourced vis News18)

SRK has inked more than 10 brand deals in the past year. Some examples are RealMe smartphones, ITC Dark Fantasy biscuits, Myntra, and Everest Masala.

Sachin Tendulkar reacts to deepfake video; says it’s rampant misuse of technology

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

Sachin Tendulkar, the cricket icon, confronts the high rise of deepfake technology as video surfaces, falsely depicting him as endorsing a gaming app.

Rediffusion’s Kalyani Srivastava joins Ogilvy as associate president

Kalyani Srivastava began her career at Rediffusion Y&R *in 2011 as assistant vice president and chief of staff. Then, she rose the ranks as vice president and joint president.

Kalyani Srivastava led Rediffusion as executive vice president and head.

Aditya Birla Finance collaborates with cricketer KL Rahul in a new campaign ‘Ab Kahani Badlegi’

The campaign opens with a glimpse of KL Rahul's small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. (Still from the campaign)

The campaign – ‘Ab Kahani Badlegi’ showcases ABFL as a financial powerhouse with products and services ranging from Personal loans, Business loans – Udyog plus (a holistic business solutions platform), SME loans, and loan against property.

Media stocks soar on IPL and election boost: What investors should know

The positive growth in media stocks is not limited to those in the print media. TV companies, cable TV distribution companies and listed multiplex chains have all benefited in the last one year. (Image source: News18)

Overall sentiment around media has been high in the last one year and is only expected to grow in the coming quarters, said experts.

TV18’s News business records massive 23% revenue jump in Q3FY24

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The TV news network’s investments in editorial initiatives pay dividends, driving strong operating and financial performance

Gujarat Titans partners with Spanish Football League to introduce ‘Junior Titans’

The program focuses on bringing children back to the ground to relish the essence of play and sportsmanship.(Representative Image by Mateusz Wacławek via Unsplash)

This program will aim at fostering a love for outdoor sports amongst children under 14.

National Road Safety Week: BluSmart launches #SafeisSmart campaign

The campaign aims to improve awareness surrounding key road safety measures, featuring a series of four videos that are bi-lingual in English and Hindi. These four short videos highlight various behavioural aspects towards safety like wearing seat belts, being alert to avoid unforeseen incidents, maintaining speed limits, and ensure the car's safety features are intact before the ride begins. (Still from the campaign)

‘Be a road safety hero’, the week-long campaign aims to spotlight the unsung heroes of road safety – BluSmart’s driver partners who are behind the safe and reliable experience riders have.

AnyMind Group appoints Gargee Banerjee

In her entire career span, Gargee Banerjee has worked in leadership positions in DNA, DB Corp Ltd (Radio Div), Big FM, and Saatchi & Saatchi wherein she handled the accounts of Videocon, Ranbaxy, Radio Khaitan, British High Commission, and ONGC amongst others.

Gargee Banerjee will work towards helping the company capture potential growth opportunities across mid-market segments/companies.