Month: January 2024

MAdtech Point: Federated identity management in advertising

Identity management comprises of three key components. At a fundamental level it is all about persistent understanding of individuals as they traverse multiple touchpoints—transactional and promotional, digital, and traditional – both “authenticated” and “anonymous”. (Representative Image: Brett Jordan via Unsplash)

Data privacy regulations have significant implications for identity management, including how advertisers and publishers procure, store, process and transmit customer data, writes Gowthaman Ragothaman.

Ram Mandir blessings, pocket-sized: ShareChat launches #AyodhyaKiTicket campaign for live consecration view

Although the city has opened up for out-of-home advertising, certain areas, including those surrounding the temple, remain restricted.

ShareChat, starting from January 15th to January 22nd, is inviting users to experience Ayodhya through a range of in-app activities designed to engage and connect its community nationwide.

WinZO launches “Bharat Tech Triumph” initiative to facilitate export of Made in India for the world technology

WinZO's objective is to bolster India’s economic growth story by opening new avenues for exports by fostering intellectual property creation in the entertainment sector, technology innovation for real-time communication, real-time super high-speed computation, and handling the scale of billion consumers concurrently. (Representative image by Florin Olivo via Unsplash)

WinZO will support research in deep tech for social gaming and cybersecurity, and provide essential components such as infrastructure, collaborative opportunities across various fields of research, funding opportunities, and access to real-world data and scenarios.

WondrLab acquires B2C digital marketing agency WebTalk; appoints Jarek Ziebinski as chairman of its European hub in Poland

With the launch of Wondrlab's European hub, clients gain immediate access to services, products, and platforms across key pillars: Digital Video, Content & Community, Digital Media & Data, and Digital Business Transformation. (Image sourced via LinkedIn)

WebTalk comprises 100 specialists, serves 40+ clients including Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens among others, in Poland, CEE, and central Asia.

CaratLane collaborates with PhonePe to streamline jewellery purchases with Digital gold

Through this initiative, the company is also seeking to extend its brand purpose, #KhulKeKaroExpress to millions of digital gold customers. (Representative Image: Jingming Pan via Unsplash)

PhonePe and CaratLane offer 99.99 percent purity-certified 24K digital gold through this partnership, digital gold eliminates the hassle of worrying over security and logistics.

72 percent of parents say brands have a moral imperative to advertise responsibly

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

Parents perceive the amount of harmful or inappropriate content online to be growing, with 69 percent agreeing that the amount of inappropriate content online has increased after the pandemic.

Xapads collaborates with Disney+ Hotstar

Xapads and Disney+ Hotstar will offer an opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionise the way brands connect with their target audience.

This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s Connected TV offering in India

Swiggy’s quick-commerce arm, instamart, emerges as potential revenue driver ahead of mega IPO

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Swiggy’s Group CEO, Sriharsha Majety said that Instamart’s contribution to overall revenue is increasing and it is the growth driver for the overall group.