Month: January 2024

Mudra, Ahmedabad, its origin and modern story

Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God's Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.

From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.

Will the $10 billion Zee-Sony merger pass or fail?

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Experts opine the initial agreement that puts Punit Goenka as the leader of the merged entity should be honoured. Sony, however, is not budging.

After Balenciaga’s $1800 ‘Lay’s’ clutch, Louis Vuitton makes $3000 ‘sandwich bag’

Love it or hate it, the paper bag clutch is more than just an accessory. It's a pop culture phenomenon, and a testament to Williams' ability to push boundaries and challenge our preconceptions. (Images sourced via Instagram and News18)

From humble brown bag to haute couture: Pharrell Williams reimagines the lunch bag for Louis Vuitton.

Consumers fearing their personal finances will worsen, drops from 80 to 43 percent: Capgemini

72 percent of consumers are aware of the use of generative AI in shopping experiences, and currently one-fifth of consumers have already used generative AI while shopping. (Representational image via Unsplash)

Cost of living concerns have eased in the last year but consumers still expect further discounts on essential items, as per a Capgemini report.

WhatsApp’s lesser-known features – what are they and how do they work?

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

In recent times, WhatsApp has rolled out a bunch of new features for both Android and IOS. Let’s explore the lesser-known ones.

VML India elevates Saurabh Saksena to president

Saurabh Saksena, who began his career at Clarion Communications, has worked across Ogilvy Outreach, Mudra, DDB Mudra Communications, Mid Day, JWT and Red Fuse Communications.

Saurabh Saksena has been elevated to the role of president of VML’s India operations.

Who will be PepsiCo India’s new CEO and president?

Jagrut Kotecha is PepsiCo's senior vice president and chief commercial officer for AMESA (Africa, Middle East and South Asia regions). As per the report, it is Kotecha's extensive experience in the snacks business that makes him the top candidate for the job. (Representative Image: Eugene via Unsplash)

Speculations have run wild around who will become PepsiCo India’s new president after expat chief Ahmed ElSheikh moves on.

DNPA Awards 2024: Meet the high-powered Grand Jury

Prabhu asserted that the impact of AI would need to be studied dispassionately, objectively, and specific to the country likely to be affected. According to the International Monetary Fund, almost 40 percent of jobs would be affected worldwide.

The Grand Jury will deliberate and decide the winners of the 2024 DNPA Awards, recognising cutting-edge digital initiatives that have had a profound contribution in India’s progress.